#Google Merchant Center
Google Merchant Center shows your products in Google Shopping and ads. Articles tagged here explain feed requirements and common errors. They show how to fix disapproved products and missing attributes. Guides include examples for WooCommerce and Shopify stores. We also explain how often Google fetches a feed. A clean feed is the base of every Shopping campaign.
4 oct. 2026 · 7 min de cititProduct Feeds for B2B and Wholesale Stores: What Works
How B2B and wholesale stores can use product feeds: public versus login prices, VAT, pack sizes, minimum orders, identifiers and which channels fit.
1 oct. 2026 · 7 min de cititCost of Goods Sold in Product Feeds: Track Real Profit
How the cost_of_goods_sold attribute and margin labels help Shopping campaigns report and optimise for profit instead of revenue, with setup steps and pitfalls.
1 oct. 2026 · 7 min de cititFeed Rules vs Fixing Store Data: Where to Make Changes
Should you fix product data in your store or change it with feed rules? A practical guide to where titles, prices, identifiers and labels…
1 oct. 2026 · 8 min de cititProducts Missing From Your Product Feed? Causes and Fixes
Why products go missing between your store, your product feed and Google or Meta, and a step-by-step way to find each missing item and…
30 sept. 2026 · 8 min de cititVAT and Tax in Product Feed Prices: Getting It Right
Should product feed prices include VAT? The rules by market, how B2B shops avoid price mismatches, reduced rates, multi-country feeds and a checklist.
30 sept. 2026 · 8 min de cititPreorder and Backorder Products in Feeds: availability_date
How to list preorder and backorder products in Google and Meta feeds: availability values, availability_date, landing page rules and store settings that clash.
30 sept. 2026 · 8 min de cititAvailability Mismatch in Merchant Center: Causes and Fixes
Why Google Merchant Center reports availability mismatches between your feed and product pages, how to find the cause and how to stop it from…
29 sept. 2026 · 8 min de cititProduct Ratings in Google Shopping: How Review Stars Appear
How review stars reach Google Shopping: product ratings vs seller ratings, review feeds and aggregators, matching by GTIN, review policies and common blockers.
29 sept. 2026 · 7 min de cititUnit Pricing in Product Feeds: Measures and Base Units
How unit pricing works in product feeds: unit_pricing_measure and base measure, supported units, when the law requires it, and common errors that break it.
29 sept. 2026 · 8 min de cititMerchant Promotions in Google Shopping: Promotion Feeds
How merchant promotions work in Google Shopping: offer types, promotion_id in your product feed, promotions feeds, review timing and common rejections.
29 sept. 2026 · 8 min de cititLocal Inventory Feeds: Show In-Store Stock in Google Ads
How local inventory feeds work: linking stores, store codes, per-store availability and price, pickup options and mistakes that hide in-store products.
29 sept. 2026 · 8 min de cititPreparing Your Product Feed for Black Friday and Peak Season
A practical plan to get your product feed ready for Black Friday and the holiday peak: sale prices, stock, refresh timing, labels and last-minute…