#Media Monitoring

Media monitoring is the practice of tracking what news outlets, trade publications, blogs and other media say about a brand, a competitor or a topic. PR teams use it to respond to coverage, marketers use it to measure reach, and leaders use it to understand how their market is discussed. It can be done with paid services or built from feeds of the sources that matter most. Feed-based monitoring is transparent and cheap, while paid services add broader coverage and analysis. Articles under this tag explain practical, honest ways to set up and run media monitoring.