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#Feed optimization

Feed optimization is the work of improving product data so that products match more relevant searches and earn more clicks. It covers titles, descriptions, images, categories, identifiers and custom labels. Articles tagged here explain practical techniques that stores and agencies can apply without guesswork. They show how to use rules to improve thousands of products consistently instead of editing them one by one. You will also find the limits of optimization, such as policies that forbid promotional text. Good optimization starts from accurate data and only then makes it more useful.

Product Feeds for B2B and Wholesale Stores: What Works04.10.2026 · 7 Min. Lesezeit

Product Feeds for B2B and Wholesale Stores: What Works

How B2B and wholesale stores can use product feeds: public versus login prices, VAT, pack sizes, minimum orders, identifiers and which channels fit.

Product Feeds for Furniture and Home Goods Stores02.10.2026 · 7 Min. Lesezeit

Product Feeds for Furniture and Home Goods Stores

How furniture and home goods stores can build product feeds that work: variants, dimensions, materials, delivery times, bulky shipping and better titles.

Cost of Goods Sold in Product Feeds: Track Real Profit01.10.2026 · 7 Min. Lesezeit

Cost of Goods Sold in Product Feeds: Track Real Profit

How the cost_of_goods_sold attribute and margin labels help Shopping campaigns report and optimise for profit instead of revenue, with setup steps and pitfalls.

Feed Rules vs Fixing Store Data: Where to Make Changes01.10.2026 · 7 Min. Lesezeit

Feed Rules vs Fixing Store Data: Where to Make Changes

Should you fix product data in your store or change it with feed rules? A practical guide to where titles, prices, identifiers and labels…

Product Feeds for Bookshops: ISBN, Authors and Formats01.10.2026 · 8 Min. Lesezeit

Product Feeds for Bookshops: ISBN, Authors and Formats

How bookshops build product feeds that work: ISBNs as GTINs, titles with author and format, categories, used and rare books, covers and large catalogs.

VAT and Tax in Product Feed Prices: Getting It Right30.09.2026 · 8 Min. Lesezeit

VAT and Tax in Product Feed Prices: Getting It Right

Should product feed prices include VAT? The rules by market, how B2B shops avoid price mismatches, reduced rates, multi-country feeds and a checklist.

Preorder and Backorder Products in Feeds: availability_date30.09.2026 · 8 Min. Lesezeit

Preorder and Backorder Products in Feeds: availability_date

How to list preorder and backorder products in Google and Meta feeds: availability values, availability_date, landing page rules and store settings that clash.

Merchant Promotions in Google Shopping: Promotion Feeds29.09.2026 · 8 Min. Lesezeit

Merchant Promotions in Google Shopping: Promotion Feeds

How merchant promotions work in Google Shopping: offer types, promotion_id in your product feed, promotions feeds, review timing and common rejections.

Preparing Your Product Feed for Black Friday and Peak Season29.09.2026 · 8 Min. Lesezeit

Preparing Your Product Feed for Black Friday and Peak Season

A practical plan to get your product feed ready for Black Friday and the holiday peak: sale prices, stock, refresh timing, labels and last-minute…

Marketplace Product Feeds: What Changes From Google Format28.09.2026 · 7 Min. Lesezeit

Marketplace Product Feeds: What Changes From Google Format

How marketplace product feeds differ from Google and Meta feeds: stricter categories, required attributes, stock and price sync, and reusing one data source.

One Product Feed or Several? When to Split Your Catalog24.09.2026 · 7 Min. Lesezeit

One Product Feed or Several? When to Split Your Catalog

When one product feed is enough and when to split into several: countries, languages, channels, catalog size and ownership, plus how to avoid duplicate…

product_highlight and product_detail: Richer Feed Listings23.09.2026 · 8 Min. Lesezeit

product_highlight and product_detail: Richer Feed Listings

How to use product_highlight and product_detail in Google product feeds to add key benefits and structured specifications, with formats, examples and limits.

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