ENEnglish
LTLietuviškai
DEDeutsch
FRFrançais
RUРусский
ESEspañol
PLPolski
ITItaliano
UKУкраїнська
CSČeština
PTPortuguês
JA日本語
LVLatviešu valoda
ETEesti
HUMagyar
IDBahasa Indonesia
TRTürkçe
HIहिन्दी
ELΕλληνικά
ARالعربية
THไทย
VITiếng Việt
RORomână
MSBahasa Melayu
BNবাংলাProdukt-Feeds
So erstellen Sie Produkt-Feeds für Google Merchant Center und Meta-Kataloge. Wir erklären die Pflichtfelder, häufige Ablehnungsgründe und wie Sie Bestand und Preise synchron halten. Artikel behandeln WooCommerce, Shopify und Shops, die nur eine CSV-Datei exportieren können. Jeder Ratgeber zeigt Regeln, die Feeds verbessern: nicht vorrätige Artikel überspringen, bessere Titel und Preisanpassungen. Wir erklären auch, wie oft ein Feed für Ihre Kataloggröße aktualisiert werden sollte. Saubere Produkt-Feeds bedeuten mehr freigegebene Produkte und weniger Überraschungen in Ihren Anzeigen.
04.10.2026 · 7 Min. LesezeitProduct Feeds for B2B and Wholesale Stores: What Works
How B2B and wholesale stores can use product feeds: public versus login prices, VAT, pack sizes, minimum orders, identifiers and which channels fit.
02.10.2026 · 7 Min. LesezeitProduct Feeds for Furniture and Home Goods Stores
How furniture and home goods stores can build product feeds that work: variants, dimensions, materials, delivery times, bulky shipping and better titles.
01.10.2026 · 7 Min. LesezeitCost of Goods Sold in Product Feeds: Track Real Profit
How the cost_of_goods_sold attribute and margin labels help Shopping campaigns report and optimise for profit instead of revenue, with setup steps and pitfalls.
01.10.2026 · 7 Min. LesezeitFeed Rules vs Fixing Store Data: Where to Make Changes
Should you fix product data in your store or change it with feed rules? A practical guide to where titles, prices, identifiers and labels…
01.10.2026 · 8 Min. LesezeitProduct Feeds for Bookshops: ISBN, Authors and Formats
How bookshops build product feeds that work: ISBNs as GTINs, titles with author and format, categories, used and rare books, covers and large catalogs.
01.10.2026 · 8 Min. LesezeitUTM Tags in Product Feed Links: When and How to Track
Should product feed links carry UTM tags? How auto-tagging, tracking templates and feed URLs work together in Google and Meta, and the pitfalls to…
01.10.2026 · 8 Min. LesezeitProducts Missing From Your Product Feed? Causes and Fixes
Why products go missing between your store, your product feed and Google or Meta, and a step-by-step way to find each missing item and…
30.09.2026 · 8 Min. LesezeitBing Shopping Feeds: Reusing Your Catalog for Microsoft Ads
How to get products into Microsoft Merchant Center for Bing Shopping: import from Google, feed URL or file upload, differences to check and common…
30.09.2026 · 8 Min. LesezeitVAT and Tax in Product Feed Prices: Getting It Right
Should product feed prices include VAT? The rules by market, how B2B shops avoid price mismatches, reduced rates, multi-country feeds and a checklist.
30.09.2026 · 8 Min. LesezeitPreorder and Backorder Products in Feeds: availability_date
How to list preorder and backorder products in Google and Meta feeds: availability values, availability_date, landing page rules and store settings that clash.
30.09.2026 · 8 Min. LesezeitAvailability Mismatch in Merchant Center: Causes and Fixes
Why Google Merchant Center reports availability mismatches between your feed and product pages, how to find the cause and how to stop it from…
30.09.2026 · 7 Min. LesezeitPinterest Catalogs: How to Set Up a Product Feed
How to connect a product feed to Pinterest catalogs: account setup, required fields, reusing a Google-format feed, product groups and fixing ingestion errors.