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#Feed optimization

Feed optimization is the work of improving product data so that products match more relevant searches and earn more clicks. It covers titles, descriptions, images, categories, identifiers and custom labels. Articles tagged here explain practical techniques that stores and agencies can apply without guesswork. They show how to use rules to improve thousands of products consistently instead of editing them one by one. You will also find the limits of optimization, such as policies that forbid promotional text. Good optimization starts from accurate data and only then makes it more useful.

Supplemental Feeds in Merchant Center: When and How to Use25.08.2026 · 8 Min. Lesezeit

Supplemental Feeds in Merchant Center: When and How to Use

What supplemental feeds in Google Merchant Center are, how they override or add attributes by product ID, and when they beat changing your main…

Custom Labels in Product Feeds: A Practical Guide23.08.2026 · 7 Min. Lesezeit

Custom Labels in Product Feeds: A Practical Guide

How to use custom_label_0 to custom_label_4 in product feeds to split Shopping and Performance Max campaigns by margin, season, best sellers or price band.

Sale Prices in Product Feeds: sale_price and Effective Dates22.08.2026 · 8 Min. Lesezeit

Sale Prices in Product Feeds: sale_price and Effective Dates

How to show discounts correctly in product feeds with sale_price and sale_price_effective_date, avoid mismatches at sale start and end, and plan big promotions.

Meta Catalog Ads: What Your Product Feed Must Get Right20.08.2026 · 7 Min. Lesezeit

Meta Catalog Ads: What Your Product Feed Must Get Right

Meta catalog ads on Facebook and Instagram are only as good as the product feed behind them. Learn which feed fields, IDs and product…

google_product_category vs product_type: What to Use17.08.2026 · 8 Min. Lesezeit

google_product_category vs product_type: What to Use

The difference between google_product_category and product_type in a product feed, when to set each, and how to use product_type for campaign structure.

GTIN, MPN and Brand: Product Identifiers in Feeds Explained12.08.2026 · 8 Min. Lesezeit

GTIN, MPN and Brand: Product Identifiers in Feeds Explained

What GTIN, MPN and brand mean in a product feed, when each is required, where to find them, and what to do for custom,…

Out-of-Stock Products in Your Feed: Keep, Mark or Remove?10.08.2026 · 8 Min. Lesezeit

Out-of-Stock Products in Your Feed: Keep, Mark or Remove?

Should sold-out products stay in your product feed? Compare keeping, marking and removing them, and learn how availability affects Google and Meta ads.

Product Feed Title Optimization: Formulas That Work09.08.2026 · 8 Min. Lesezeit

Product Feed Title Optimization: Formulas That Work

How to write product feed titles that match real searches: title formulas by category, word order, length, what to avoid and how to apply…

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