#UTM tracking

UTM tracking adds standard parameters to links so that analytics tools can tell where visitors came from. The five common parameters are source, medium, campaign, term and content. Consistent UTM tags make it possible to measure how much traffic automated posts, newsletters and feeds really bring. Inconsistent naming, on the other hand, splits data into confusing fragments. Articles under this tag explain how to set up UTM conventions for automated distribution and how to read the results.