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#Google Shopping

Google Shopping is the part of Google where shoppers browse and compare products from many stores. Products appear there through free listings and through paid Shopping ads, and both are filled from product data in Merchant Center. Articles tagged here explain how that product data reaches Shopping results and what affects visibility. They cover titles, images, prices, identifiers and the policies that products must meet. You will also find guidance on free listings versus ads and on common reasons products do not show. The focus is on practical steps a store owner or marketer can take today.

Performance Max and Your Product Feed: What Really Matters20 wrz 2026 · Czas czytania: 7 min

Performance Max and Your Product Feed: What Really Matters

How Performance Max campaigns use your product feed, which feed attributes shape results, and how to structure listing groups with product types and labels.

Product Landing Pages: What Feed Links Must Lead To13 wrz 2026 · Czas czytania: 8 min

Product Landing Pages: What Feed Links Must Lead To

What a product link in your feed must lead to: a working page for the exact product and variant, with matching price, stock and…

Product Structured Data vs Product Feed: Do You Need Both?5 wrz 2026 · Czas czytania: 8 min

Product Structured Data vs Product Feed: Do You Need Both?

How Product structured data on your pages and a product feed in Merchant Center work together, what each does, and why most stores should…

How to Write Product Descriptions for Shopping Feeds4 wrz 2026 · Czas czytania: 7 min

How to Write Product Descriptions for Shopping Feeds

How to write product feed descriptions that help matching and shoppers: structure, length, attributes to include, what to leave out and how to clean…

12 Product Feed Mistakes That Quietly Cost You Sales31 sie 2026 · Czas czytania: 7 min

12 Product Feed Mistakes That Quietly Cost You Sales

Twelve product feed mistakes that do not trigger errors but still cost clicks and sales, from vague titles and stale stock to weak images…

Shipping in Product Feeds: Account Settings vs Attributes28 sie 2026 · Czas czytania: 8 min

Shipping in Product Feeds: Account Settings vs Attributes

How to give Google Shopping your shipping costs and delivery times: account shipping services versus the shipping attribute, weights, labels and handling.

Custom Labels in Product Feeds: A Practical Guide23 sie 2026 · Czas czytania: 7 min

Custom Labels in Product Feeds: A Practical Guide

How to use custom_label_0 to custom_label_4 in product feeds to split Shopping and Performance Max campaigns by margin, season, best sellers or price band.

Sale Prices in Product Feeds: sale_price and Effective Dates22 sie 2026 · Czas czytania: 8 min

Sale Prices in Product Feeds: sale_price and Effective Dates

How to show discounts correctly in product feeds with sale_price and sale_price_effective_date, avoid mismatches at sale start and end, and plan big promotions.

Google Shopping Free Listings: How Small Stores Get Started19 sie 2026 · Czas czytania: 7 min

Google Shopping Free Listings: How Small Stores Get Started

How free product listings on Google work, what you need to appear, how they differ from Shopping ads, and how small stores get products…

google_product_category vs product_type: What to Use17 sie 2026 · Czas czytania: 8 min

google_product_category vs product_type: What to Use

The difference between google_product_category and product_type in a product feed, when to set each, and how to use product_type for campaign structure.

Product Feed Image Requirements for Google and Meta16 sie 2026 · Czas czytania: 8 min

Product Feed Image Requirements for Google and Meta

Image rules for product feeds on Google Shopping and Meta catalogs: sizes, formats, backgrounds, overlays, variant images and how to avoid rejected images.

Product Feed Title Optimization: Formulas That Work9 sie 2026 · Czas czytania: 8 min

Product Feed Title Optimization: Formulas That Work

How to write product feed titles that match real searches: title formulas by category, word order, length, what to avoid and how to apply…

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