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#Google Merchant Center

Google Merchant Center shows your products in Google Shopping and ads. Articles tagged here explain feed requirements and common errors. They show how to fix disapproved products and missing attributes. Guides include examples for WooCommerce and Shopify stores. We also explain how often Google fetches a feed. A clean feed is the base of every Shopping campaign.

Product Feeds for B2B and Wholesale Stores: What Works4 de out. de 2026 · 7 min de leitura

Product Feeds for B2B and Wholesale Stores: What Works

How B2B and wholesale stores can use product feeds: public versus login prices, VAT, pack sizes, minimum orders, identifiers and which channels fit.

Cost of Goods Sold in Product Feeds: Track Real Profit1 de out. de 2026 · 7 min de leitura

Cost of Goods Sold in Product Feeds: Track Real Profit

How the cost_of_goods_sold attribute and margin labels help Shopping campaigns report and optimise for profit instead of revenue, with setup steps and pitfalls.

Feed Rules vs Fixing Store Data: Where to Make Changes1 de out. de 2026 · 7 min de leitura

Feed Rules vs Fixing Store Data: Where to Make Changes

Should you fix product data in your store or change it with feed rules? A practical guide to where titles, prices, identifiers and labels…

Products Missing From Your Product Feed? Causes and Fixes1 de out. de 2026 · 8 min de leitura

Products Missing From Your Product Feed? Causes and Fixes

Why products go missing between your store, your product feed and Google or Meta, and a step-by-step way to find each missing item and…

VAT and Tax in Product Feed Prices: Getting It Right30 de set. de 2026 · 8 min de leitura

VAT and Tax in Product Feed Prices: Getting It Right

Should product feed prices include VAT? The rules by market, how B2B shops avoid price mismatches, reduced rates, multi-country feeds and a checklist.

Preorder and Backorder Products in Feeds: availability_date30 de set. de 2026 · 8 min de leitura

Preorder and Backorder Products in Feeds: availability_date

How to list preorder and backorder products in Google and Meta feeds: availability values, availability_date, landing page rules and store settings that clash.

Availability Mismatch in Merchant Center: Causes and Fixes30 de set. de 2026 · 8 min de leitura

Availability Mismatch in Merchant Center: Causes and Fixes

Why Google Merchant Center reports availability mismatches between your feed and product pages, how to find the cause and how to stop it from…

Product Ratings in Google Shopping: How Review Stars Appear29 de set. de 2026 · 8 min de leitura

Product Ratings in Google Shopping: How Review Stars Appear

How review stars reach Google Shopping: product ratings vs seller ratings, review feeds and aggregators, matching by GTIN, review policies and common blockers.

Unit Pricing in Product Feeds: Measures and Base Units29 de set. de 2026 · 7 min de leitura

Unit Pricing in Product Feeds: Measures and Base Units

How unit pricing works in product feeds: unit_pricing_measure and base measure, supported units, when the law requires it, and common errors that break it.

Merchant Promotions in Google Shopping: Promotion Feeds29 de set. de 2026 · 8 min de leitura

Merchant Promotions in Google Shopping: Promotion Feeds

How merchant promotions work in Google Shopping: offer types, promotion_id in your product feed, promotions feeds, review timing and common rejections.

Local Inventory Feeds: Show In-Store Stock in Google Ads29 de set. de 2026 · 8 min de leitura

Local Inventory Feeds: Show In-Store Stock in Google Ads

How local inventory feeds work: linking stores, store codes, per-store availability and price, pickup options and mistakes that hide in-store products.

Preparing Your Product Feed for Black Friday and Peak Season29 de set. de 2026 · 8 min de leitura

Preparing Your Product Feed for Black Friday and Peak Season

A practical plan to get your product feed ready for Black Friday and the holiday peak: sale prices, stock, refresh timing, labels and last-minute…

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