Feeds de produtos
Como criar feeds de produtos para o Google Merchant Center e catálogos da Meta. Explicamos os campos obrigatórios, os motivos comuns de rejeição e como manter estoque e preços sincronizados. Os artigos cobrem WooCommerce, Shopify e lojas que só conseguem exportar um arquivo CSV. Cada guia mostra regras que melhoram os feeds: pular itens sem estoque, títulos melhores e ajustes de preço. Também explicamos com que frequência um feed deve ser atualizado conforme o tamanho do seu catálogo. Feeds de produtos limpos significam mais produtos aprovados e menos surpresas nos seus anúncios.
4 de out. de 2026 · 7 min de leituraProduct Feeds for B2B and Wholesale Stores: What Works
How B2B and wholesale stores can use product feeds: public versus login prices, VAT, pack sizes, minimum orders, identifiers and which channels fit.
2 de out. de 2026 · 7 min de leituraProduct Feeds for Furniture and Home Goods Stores
How furniture and home goods stores can build product feeds that work: variants, dimensions, materials, delivery times, bulky shipping and better titles.
1 de out. de 2026 · 7 min de leituraCost of Goods Sold in Product Feeds: Track Real Profit
How the cost_of_goods_sold attribute and margin labels help Shopping campaigns report and optimise for profit instead of revenue, with setup steps and pitfalls.
1 de out. de 2026 · 7 min de leituraFeed Rules vs Fixing Store Data: Where to Make Changes
Should you fix product data in your store or change it with feed rules? A practical guide to where titles, prices, identifiers and labels…
1 de out. de 2026 · 8 min de leituraProduct Feeds for Bookshops: ISBN, Authors and Formats
How bookshops build product feeds that work: ISBNs as GTINs, titles with author and format, categories, used and rare books, covers and large catalogs.
UTM Tags in Product Feed Links: When and How to Track
Should product feed links carry UTM tags? How auto-tagging, tracking templates and feed URLs work together in Google and Meta, and the pitfalls to…
1 de out. de 2026 · 8 min de leituraProducts Missing From Your Product Feed? Causes and Fixes
Why products go missing between your store, your product feed and Google or Meta, and a step-by-step way to find each missing item and…
30 de set. de 2026 · 8 min de leituraBing Shopping Feeds: Reusing Your Catalog for Microsoft Ads
How to get products into Microsoft Merchant Center for Bing Shopping: import from Google, feed URL or file upload, differences to check and common…
30 de set. de 2026 · 8 min de leituraVAT and Tax in Product Feed Prices: Getting It Right
Should product feed prices include VAT? The rules by market, how B2B shops avoid price mismatches, reduced rates, multi-country feeds and a checklist.
30 de set. de 2026 · 8 min de leituraPreorder and Backorder Products in Feeds: availability_date
How to list preorder and backorder products in Google and Meta feeds: availability values, availability_date, landing page rules and store settings that clash.
30 de set. de 2026 · 8 min de leituraAvailability Mismatch in Merchant Center: Causes and Fixes
Why Google Merchant Center reports availability mismatches between your feed and product pages, how to find the cause and how to stop it from…
30 de set. de 2026 · 7 min de leituraPinterest Catalogs: How to Set Up a Product Feed
How to connect a product feed to Pinterest catalogs: account setup, required fields, reusing a Google-format feed, product groups and fixing ingestion errors.