#Google Shopping
Google Shopping is the part of Google where shoppers browse and compare products from many stores. Products appear there through free listings and through paid Shopping ads, and both are filled from product data in Merchant Center. Articles tagged here explain how that product data reaches Shopping results and what affects visibility. They cover titles, images, prices, identifiers and the policies that products must meet. You will also find guidance on free listings versus ads and on common reasons products do not show. The focus is on practical steps a store owner or marketer can take today.
2 de out. de 2026 · 7 min de leituraProduct Feeds for Furniture and Home Goods Stores
How furniture and home goods stores can build product feeds that work: variants, dimensions, materials, delivery times, bulky shipping and better titles.
1 de out. de 2026 · 7 min de leituraCost of Goods Sold in Product Feeds: Track Real Profit
How the cost_of_goods_sold attribute and margin labels help Shopping campaigns report and optimise for profit instead of revenue, with setup steps and pitfalls.
1 de out. de 2026 · 8 min de leituraProduct Feeds for Bookshops: ISBN, Authors and Formats
How bookshops build product feeds that work: ISBNs as GTINs, titles with author and format, categories, used and rare books, covers and large catalogs.
UTM Tags in Product Feed Links: When and How to Track
Should product feed links carry UTM tags? How auto-tagging, tracking templates and feed URLs work together in Google and Meta, and the pitfalls to…
30 de set. de 2026 · 8 min de leituraBing Shopping Feeds: Reusing Your Catalog for Microsoft Ads
How to get products into Microsoft Merchant Center for Bing Shopping: import from Google, feed URL or file upload, differences to check and common…
29 de set. de 2026 · 8 min de leituraProduct Ratings in Google Shopping: How Review Stars Appear
How review stars reach Google Shopping: product ratings vs seller ratings, review feeds and aggregators, matching by GTIN, review policies and common blockers.
29 de set. de 2026 · 7 min de leituraUnit Pricing in Product Feeds: Measures and Base Units
How unit pricing works in product feeds: unit_pricing_measure and base measure, supported units, when the law requires it, and common errors that break it.
29 de set. de 2026 · 8 min de leituraMerchant Promotions in Google Shopping: Promotion Feeds
How merchant promotions work in Google Shopping: offer types, promotion_id in your product feed, promotions feeds, review timing and common rejections.
29 de set. de 2026 · 8 min de leituraLocal Inventory Feeds: Show In-Store Stock in Google Ads
How local inventory feeds work: linking stores, store codes, per-store availability and price, pickup options and mistakes that hide in-store products.
29 de set. de 2026 · 8 min de leituraPreparing Your Product Feed for Black Friday and Peak Season
A practical plan to get your product feed ready for Black Friday and the holiday peak: sale prices, stock, refresh timing, labels and last-minute…
26 de set. de 2026 · 7 min de leituraProduct Feed Glossary: Key Terms Every Store Should Know
A plain-English glossary of product feed terms: attributes, identifiers, Merchant Center and Meta concepts, feed formats, rules and the jargon of Shopping ads.
23 de set. de 2026 · 8 min de leituraproduct_highlight and product_detail: Richer Feed Listings
How to use product_highlight and product_detail in Google product feeds to add key benefits and structured specifications, with formats, examples and limits.