#Product identifiers
Product identifiers are the codes that tell shopping platforms exactly which product you are selling. The most important are the GTIN, which is the number behind a barcode, the manufacturer part number and the brand name. Articles tagged here explain what each identifier means and when a platform requires it. They cover where to find identifiers, how to store them in a store system and how to format them in a feed. You will also learn what to do for handmade, custom or private-label goods that have no barcode. Correct identifiers help products match searches and avoid disapprovals.
1 de out. de 2026 · 8 min de leituraProduct Feeds for Bookshops: ISBN, Authors and Formats
How bookshops build product feeds that work: ISBNs as GTINs, titles with author and format, categories, used and rare books, covers and large catalogs.
30 de set. de 2026 · 8 min de leituraBing Shopping Feeds: Reusing Your Catalog for Microsoft Ads
How to get products into Microsoft Merchant Center for Bing Shopping: import from Google, feed URL or file upload, differences to check and common…
29 de set. de 2026 · 8 min de leituraProduct Ratings in Google Shopping: How Review Stars Appear
How review stars reach Google Shopping: product ratings vs seller ratings, review feeds and aggregators, matching by GTIN, review policies and common blockers.
28 de set. de 2026 · 7 min de leituraMarketplace Product Feeds: What Changes From Google Format
How marketplace product feeds differ from Google and Meta feeds: stricter categories, required attributes, stock and price sync, and reusing one data source.
27 de set. de 2026 · 7 min de leituraBundles and Multipacks in Product Feeds: How to List Them
How to list bundles and multipacks correctly in product feeds: is_bundle and multipack attributes, which GTIN to use, titles, images and matching prices.
21 de set. de 2026 · 7 min de leituraProduct Feeds for Handmade and Custom Products
How makers and small brands can list handmade, custom and made-to-order products in Google and Meta feeds: identifiers, brand, titles, images and delivery.
7 de set. de 2026 · 7 min de leituraUsed and Refurbished Products in Feeds: Condition Done Right
How to list used and refurbished products in Google and Meta product feeds: the condition attribute, titles, identifiers, images and honest descriptions.
12 de ago. de 2026 · 8 min de leituraGTIN, MPN and Brand: Product Identifiers in Feeds Explained
What GTIN, MPN and brand mean in a product feed, when each is required, where to find them, and what to do for custom,…