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#International selling

International selling means offering products to shoppers in more than one country, often in several currencies and languages. For online stores it brings extra work in pricing, tax, shipping, translations and customer service. Articles tagged here focus on how product data and feeds need to change when a store expands abroad. They explain how currencies, languages and local prices must match what shoppers see on the website. You will also find guidance on when one feed can serve several countries and when separate feeds are better. The aim is to expand without creating mismatches and disapprovals.

VAT and Tax in Product Feed Prices: Getting It RightSep 30, 2026 · 8 min read

VAT and Tax in Product Feed Prices: Getting It Right

Should product feed prices include VAT? The rules by market, how B2B shops avoid price mismatches, reduced rates, multi-country feeds and a checklist.

Unit Pricing in Product Feeds: Measures and Base UnitsSep 29, 2026 · 7 min read

Unit Pricing in Product Feeds: Measures and Base Units

How unit pricing works in product feeds: unit_pricing_measure and base measure, supported units, when the law requires it, and common errors that break it.

Multi-Country Product Feeds: Currency, Language and PricesAug 21, 2026 · 8 min read

Multi-Country Product Feeds: Currency, Language and Prices

How to run product feeds for several countries: currencies, languages, tax, shipping and landing pages, and when one feed can serve more than one…

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