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#Product identifiers

Product identifiers are the codes that tell shopping platforms exactly which product you are selling. The most important are the GTIN, which is the number behind a barcode, the manufacturer part number and the brand name. Articles tagged here explain what each identifier means and when a platform requires it. They cover where to find identifiers, how to store them in a store system and how to format them in a feed. You will also learn what to do for handmade, custom or private-label goods that have no barcode. Correct identifiers help products match searches and avoid disapprovals.

Product Feeds for Bookshops: ISBN, Authors and FormatsOct 1, 2026 · 8 min read

Product Feeds for Bookshops: ISBN, Authors and Formats

How bookshops build product feeds that work: ISBNs as GTINs, titles with author and format, categories, used and rare books, covers and large catalogs.

Bing Shopping Feeds: Reusing Your Catalog for Microsoft AdsSep 30, 2026 · 8 min read

Bing Shopping Feeds: Reusing Your Catalog for Microsoft Ads

How to get products into Microsoft Merchant Center for Bing Shopping: import from Google, feed URL or file upload, differences to check and common…

Product Ratings in Google Shopping: How Review Stars AppearSep 29, 2026 · 8 min read

Product Ratings in Google Shopping: How Review Stars Appear

How review stars reach Google Shopping: product ratings vs seller ratings, review feeds and aggregators, matching by GTIN, review policies and common blockers.

Marketplace Product Feeds: What Changes From Google FormatSep 28, 2026 · 7 min read

Marketplace Product Feeds: What Changes From Google Format

How marketplace product feeds differ from Google and Meta feeds: stricter categories, required attributes, stock and price sync, and reusing one data source.

Bundles and Multipacks in Product Feeds: How to List ThemSep 27, 2026 · 7 min read

Bundles and Multipacks in Product Feeds: How to List Them

How to list bundles and multipacks correctly in product feeds: is_bundle and multipack attributes, which GTIN to use, titles, images and matching prices.

Product Feeds for Handmade and Custom ProductsSep 21, 2026 · 7 min read

Product Feeds for Handmade and Custom Products

How makers and small brands can list handmade, custom and made-to-order products in Google and Meta feeds: identifiers, brand, titles, images and delivery.

Used and Refurbished Products in Feeds: Condition Done RightSep 7, 2026 · 7 min read

Used and Refurbished Products in Feeds: Condition Done Right

How to list used and refurbished products in Google and Meta product feeds: the condition attribute, titles, identifiers, images and honest descriptions.

GTIN, MPN and Brand: Product Identifiers in Feeds ExplainedAug 12, 2026 · 8 min read

GTIN, MPN and Brand: Product Identifiers in Feeds Explained

What GTIN, MPN and brand mean in a product feed, when each is required, where to find them, and what to do for custom,…

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