Ροές προϊόντων
Πώς να δημιουργήσετε ροές προϊόντων για το Google Merchant Center και τους καταλόγους της Meta. Εξηγούμε τα υποχρεωτικά πεδία, τους συνήθεις λόγους απόρριψης και πώς να κρατάτε απόθεμα και τιμές συγχρονισμένα. Τα άρθρα καλύπτουν WooCommerce, Shopify και καταστήματα που μπορούν να εξάγουν μόνο αρχείο CSV. Κάθε οδηγός δείχνει κανόνες που βελτιώνουν τις ροές: παράλειψη προϊόντων εκτός αποθέματος, καλύτεροι τίτλοι και προσαρμογές τιμών. Εξηγούμε επίσης πόσο συχνά πρέπει να ενημερώνεται μια ροή ανάλογα με το μέγεθος του καταλόγου σας. Καθαρές ροές προϊόντων σημαίνουν περισσότερα εγκεκριμένα προϊόντα και λιγότερες εκπλήξεις στις διαφημίσεις σας.
4 Οκτ 2026 · 7 λεπτά ανάγνωσηςProduct Feeds for B2B and Wholesale Stores: What Works
How B2B and wholesale stores can use product feeds: public versus login prices, VAT, pack sizes, minimum orders, identifiers and which channels fit.
2 Οκτ 2026 · 7 λεπτά ανάγνωσηςProduct Feeds for Furniture and Home Goods Stores
How furniture and home goods stores can build product feeds that work: variants, dimensions, materials, delivery times, bulky shipping and better titles.
1 Οκτ 2026 · 7 λεπτά ανάγνωσηςCost of Goods Sold in Product Feeds: Track Real Profit
How the cost_of_goods_sold attribute and margin labels help Shopping campaigns report and optimise for profit instead of revenue, with setup steps and pitfalls.
1 Οκτ 2026 · 7 λεπτά ανάγνωσηςFeed Rules vs Fixing Store Data: Where to Make Changes
Should you fix product data in your store or change it with feed rules? A practical guide to where titles, prices, identifiers and labels…
1 Οκτ 2026 · 8 λεπτά ανάγνωσηςProduct Feeds for Bookshops: ISBN, Authors and Formats
How bookshops build product feeds that work: ISBNs as GTINs, titles with author and format, categories, used and rare books, covers and large catalogs.
UTM Tags in Product Feed Links: When and How to Track
Should product feed links carry UTM tags? How auto-tagging, tracking templates and feed URLs work together in Google and Meta, and the pitfalls to…
1 Οκτ 2026 · 8 λεπτά ανάγνωσηςProducts Missing From Your Product Feed? Causes and Fixes
Why products go missing between your store, your product feed and Google or Meta, and a step-by-step way to find each missing item and…
30 Σεπ 2026 · 8 λεπτά ανάγνωσηςBing Shopping Feeds: Reusing Your Catalog for Microsoft Ads
How to get products into Microsoft Merchant Center for Bing Shopping: import from Google, feed URL or file upload, differences to check and common…
30 Σεπ 2026 · 8 λεπτά ανάγνωσηςVAT and Tax in Product Feed Prices: Getting It Right
Should product feed prices include VAT? The rules by market, how B2B shops avoid price mismatches, reduced rates, multi-country feeds and a checklist.
30 Σεπ 2026 · 8 λεπτά ανάγνωσηςPreorder and Backorder Products in Feeds: availability_date
How to list preorder and backorder products in Google and Meta feeds: availability values, availability_date, landing page rules and store settings that clash.
30 Σεπ 2026 · 8 λεπτά ανάγνωσηςAvailability Mismatch in Merchant Center: Causes and Fixes
Why Google Merchant Center reports availability mismatches between your feed and product pages, how to find the cause and how to stop it from…
30 Σεπ 2026 · 7 λεπτά ανάγνωσηςPinterest Catalogs: How to Set Up a Product Feed
How to connect a product feed to Pinterest catalogs: account setup, required fields, reusing a Google-format feed, product groups and fixing ingestion errors.