Flux produits
Comment créer des flux produits pour Google Merchant Center et les catalogues Meta. Nous expliquons les champs obligatoires, les motifs de refus fréquents et comment garder stock et prix synchronisés. Les articles couvrent WooCommerce, Shopify et les boutiques qui ne peuvent exporter qu’un fichier CSV. Chaque guide présente des règles qui améliorent les flux : ignorer les articles en rupture, de meilleurs titres et des ajustements de prix. Nous expliquons aussi à quelle fréquence un flux doit se mettre à jour selon la taille de votre catalogue. Des flux produits propres, ce sont plus de produits approuvés et moins de surprises dans vos annonces.
4 oct. 2026 · 7 min de lectureProduct Feeds for B2B and Wholesale Stores: What Works
How B2B and wholesale stores can use product feeds: public versus login prices, VAT, pack sizes, minimum orders, identifiers and which channels fit.
2 oct. 2026 · 7 min de lectureProduct Feeds for Furniture and Home Goods Stores
How furniture and home goods stores can build product feeds that work: variants, dimensions, materials, delivery times, bulky shipping and better titles.
1 oct. 2026 · 7 min de lectureCost of Goods Sold in Product Feeds: Track Real Profit
How the cost_of_goods_sold attribute and margin labels help Shopping campaigns report and optimise for profit instead of revenue, with setup steps and pitfalls.
1 oct. 2026 · 7 min de lectureFeed Rules vs Fixing Store Data: Where to Make Changes
Should you fix product data in your store or change it with feed rules? A practical guide to where titles, prices, identifiers and labels…
1 oct. 2026 · 8 min de lectureProduct Feeds for Bookshops: ISBN, Authors and Formats
How bookshops build product feeds that work: ISBNs as GTINs, titles with author and format, categories, used and rare books, covers and large catalogs.
UTM Tags in Product Feed Links: When and How to Track
Should product feed links carry UTM tags? How auto-tagging, tracking templates and feed URLs work together in Google and Meta, and the pitfalls to…
1 oct. 2026 · 8 min de lectureProducts Missing From Your Product Feed? Causes and Fixes
Why products go missing between your store, your product feed and Google or Meta, and a step-by-step way to find each missing item and…
30 sept. 2026 · 8 min de lectureBing Shopping Feeds: Reusing Your Catalog for Microsoft Ads
How to get products into Microsoft Merchant Center for Bing Shopping: import from Google, feed URL or file upload, differences to check and common…
30 sept. 2026 · 8 min de lectureVAT and Tax in Product Feed Prices: Getting It Right
Should product feed prices include VAT? The rules by market, how B2B shops avoid price mismatches, reduced rates, multi-country feeds and a checklist.
30 sept. 2026 · 8 min de lecturePreorder and Backorder Products in Feeds: availability_date
How to list preorder and backorder products in Google and Meta feeds: availability values, availability_date, landing page rules and store settings that clash.
30 sept. 2026 · 8 min de lectureAvailability Mismatch in Merchant Center: Causes and Fixes
Why Google Merchant Center reports availability mismatches between your feed and product pages, how to find the cause and how to stop it from…
30 sept. 2026 · 7 min de lecturePinterest Catalogs: How to Set Up a Product Feed
How to connect a product feed to Pinterest catalogs: account setup, required fields, reusing a Google-format feed, product groups and fixing ingestion errors.