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Feeds de produtos

Como criar feeds de produtos para o Google Merchant Center e catálogos da Meta. Explicamos os campos obrigatórios, os motivos comuns de rejeição e como manter estoque e preços sincronizados. Os artigos cobrem WooCommerce, Shopify e lojas que só conseguem exportar um arquivo CSV. Cada guia mostra regras que melhoram os feeds: pular itens sem estoque, títulos melhores e ajustes de preço. Também explicamos com que frequência um feed deve ser atualizado conforme o tamanho do seu catálogo. Feeds de produtos limpos significam mais produtos aprovados e menos surpresas nos seus anúncios.

Product Feeds for B2B and Wholesale Stores: What Works4 de out. de 2026 · 7 min de leitura

Product Feeds for B2B and Wholesale Stores: What Works

How B2B and wholesale stores can use product feeds: public versus login prices, VAT, pack sizes, minimum orders, identifiers and which channels fit.

Product Feeds for Furniture and Home Goods Stores2 de out. de 2026 · 7 min de leitura

Product Feeds for Furniture and Home Goods Stores

How furniture and home goods stores can build product feeds that work: variants, dimensions, materials, delivery times, bulky shipping and better titles.

Cost of Goods Sold in Product Feeds: Track Real Profit1 de out. de 2026 · 7 min de leitura

Cost of Goods Sold in Product Feeds: Track Real Profit

How the cost_of_goods_sold attribute and margin labels help Shopping campaigns report and optimise for profit instead of revenue, with setup steps and pitfalls.

Feed Rules vs Fixing Store Data: Where to Make Changes1 de out. de 2026 · 7 min de leitura

Feed Rules vs Fixing Store Data: Where to Make Changes

Should you fix product data in your store or change it with feed rules? A practical guide to where titles, prices, identifiers and labels…

Product Feeds for Bookshops: ISBN, Authors and Formats1 de out. de 2026 · 8 min de leitura

Product Feeds for Bookshops: ISBN, Authors and Formats

How bookshops build product feeds that work: ISBNs as GTINs, titles with author and format, categories, used and rare books, covers and large catalogs.

UTM Tags in Product Feed Links: When and How to Track1 de out. de 2026 · 8 min de leitura

UTM Tags in Product Feed Links: When and How to Track

Should product feed links carry UTM tags? How auto-tagging, tracking templates and feed URLs work together in Google and Meta, and the pitfalls to…

Products Missing From Your Product Feed? Causes and Fixes1 de out. de 2026 · 8 min de leitura

Products Missing From Your Product Feed? Causes and Fixes

Why products go missing between your store, your product feed and Google or Meta, and a step-by-step way to find each missing item and…

Bing Shopping Feeds: Reusing Your Catalog for Microsoft Ads30 de set. de 2026 · 8 min de leitura

Bing Shopping Feeds: Reusing Your Catalog for Microsoft Ads

How to get products into Microsoft Merchant Center for Bing Shopping: import from Google, feed URL or file upload, differences to check and common…

VAT and Tax in Product Feed Prices: Getting It Right30 de set. de 2026 · 8 min de leitura

VAT and Tax in Product Feed Prices: Getting It Right

Should product feed prices include VAT? The rules by market, how B2B shops avoid price mismatches, reduced rates, multi-country feeds and a checklist.

Preorder and Backorder Products in Feeds: availability_date30 de set. de 2026 · 8 min de leitura

Preorder and Backorder Products in Feeds: availability_date

How to list preorder and backorder products in Google and Meta feeds: availability values, availability_date, landing page rules and store settings that clash.

Availability Mismatch in Merchant Center: Causes and Fixes30 de set. de 2026 · 8 min de leitura

Availability Mismatch in Merchant Center: Causes and Fixes

Why Google Merchant Center reports availability mismatches between your feed and product pages, how to find the cause and how to stop it from…

Pinterest Catalogs: How to Set Up a Product Feed30 de set. de 2026 · 7 min de leitura

Pinterest Catalogs: How to Set Up a Product Feed

How to connect a product feed to Pinterest catalogs: account setup, required fields, reusing a Google-format feed, product groups and fixing ingestion errors.

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