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商品フィード

Google Merchant CenterとMetaカタログ向けの商品フィードの作り方。必須項目、よくある不承認の理由、在庫と価格を同期させる方法を解説します。WooCommerce、Shopify、CSVファイルしか出力できないストアを扱います。各ガイドでは、在庫切れ商品の除外、より良いタイトル、価格調整など、フィードを改善するルールを紹介します。カタログの規模に応じた更新頻度も説明します。きれいな商品フィードは、承認される商品を増やし、広告のトラブルを減らします。

Product Ratings in Google Shopping: How Review Stars Appear2026/09/29 · 8分で読めます

Product Ratings in Google Shopping: How Review Stars Appear

How review stars reach Google Shopping: product ratings vs seller ratings, review feeds and aggregators, matching by GTIN, review policies and common blockers.

Unit Pricing in Product Feeds: Measures and Base Units2026/09/29 · 7分で読めます

Unit Pricing in Product Feeds: Measures and Base Units

How unit pricing works in product feeds: unit_pricing_measure and base measure, supported units, when the law requires it, and common errors that break it.

Merchant Promotions in Google Shopping: Promotion Feeds2026/09/29 · 8分で読めます

Merchant Promotions in Google Shopping: Promotion Feeds

How merchant promotions work in Google Shopping: offer types, promotion_id in your product feed, promotions feeds, review timing and common rejections.

Local Inventory Feeds: Show In-Store Stock in Google Ads2026/09/29 · 8分で読めます

Local Inventory Feeds: Show In-Store Stock in Google Ads

How local inventory feeds work: linking stores, store codes, per-store availability and price, pickup options and mistakes that hide in-store products.

Preparing Your Product Feed for Black Friday and Peak Season2026/09/29 · 8分で読めます

Preparing Your Product Feed for Black Friday and Peak Season

A practical plan to get your product feed ready for Black Friday and the holiday peak: sale prices, stock, refresh timing, labels and last-minute…

Marketplace Product Feeds: What Changes From Google Format2026/09/28 · 7分で読めます

Marketplace Product Feeds: What Changes From Google Format

How marketplace product feeds differ from Google and Meta feeds: stricter categories, required attributes, stock and price sync, and reusing one data source.

Bundles and Multipacks in Product Feeds: How to List Them2026/09/27 · 7分で読めます

Bundles and Multipacks in Product Feeds: How to List Them

How to list bundles and multipacks correctly in product feeds: is_bundle and multipack attributes, which GTIN to use, titles, images and matching prices.

Product Feed Glossary: Key Terms Every Store Should Know2026/09/26 · 7分で読めます

Product Feed Glossary: Key Terms Every Store Should Know

A plain-English glossary of product feed terms: attributes, identifiers, Merchant Center and Meta concepts, feed formats, rules and the jargon of Shopping ads.

One Product Feed or Several? When to Split Your Catalog2026/09/24 · 7分で読めます

One Product Feed or Several? When to Split Your Catalog

When one product feed is enough and when to split into several: countries, languages, channels, catalog size and ownership, plus how to avoid duplicate…

product_highlight and product_detail: Richer Feed Listings2026/09/23 · 8分で読めます

product_highlight and product_detail: Richer Feed Listings

How to use product_highlight and product_detail in Google product feeds to add key benefits and structured specifications, with formats, examples and limits.

Merchant Center Misrepresentation: Causes and How to Recover2026/09/22 · 7分で読めます

Merchant Center Misrepresentation: Causes and How to Recover

What a Merchant Center misrepresentation suspension means, the website and feed issues that often cause it, and a step-by-step way to fix them and…

Product Feeds for Handmade and Custom Products2026/09/21 · 7分で読めます

Product Feeds for Handmade and Custom Products

How makers and small brands can list handmade, custom and made-to-order products in Google and Meta feeds: identifiers, brand, titles, images and delivery.

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