Feeds de produtos
Como criar feeds de produtos para o Google Merchant Center e catálogos da Meta. Explicamos os campos obrigatórios, os motivos comuns de rejeição e como manter estoque e preços sincronizados. Os artigos cobrem WooCommerce, Shopify e lojas que só conseguem exportar um arquivo CSV. Cada guia mostra regras que melhoram os feeds: pular itens sem estoque, títulos melhores e ajustes de preço. Também explicamos com que frequência um feed deve ser atualizado conforme o tamanho do seu catálogo. Feeds de produtos limpos significam mais produtos aprovados e menos surpresas nos seus anúncios.
29 de set. de 2026 · 8 min de leituraProduct Ratings in Google Shopping: How Review Stars Appear
How review stars reach Google Shopping: product ratings vs seller ratings, review feeds and aggregators, matching by GTIN, review policies and common blockers.
29 de set. de 2026 · 7 min de leituraUnit Pricing in Product Feeds: Measures and Base Units
How unit pricing works in product feeds: unit_pricing_measure and base measure, supported units, when the law requires it, and common errors that break it.
29 de set. de 2026 · 8 min de leituraMerchant Promotions in Google Shopping: Promotion Feeds
How merchant promotions work in Google Shopping: offer types, promotion_id in your product feed, promotions feeds, review timing and common rejections.
29 de set. de 2026 · 8 min de leituraLocal Inventory Feeds: Show In-Store Stock in Google Ads
How local inventory feeds work: linking stores, store codes, per-store availability and price, pickup options and mistakes that hide in-store products.
29 de set. de 2026 · 8 min de leituraPreparing Your Product Feed for Black Friday and Peak Season
A practical plan to get your product feed ready for Black Friday and the holiday peak: sale prices, stock, refresh timing, labels and last-minute…
28 de set. de 2026 · 7 min de leituraMarketplace Product Feeds: What Changes From Google Format
How marketplace product feeds differ from Google and Meta feeds: stricter categories, required attributes, stock and price sync, and reusing one data source.
27 de set. de 2026 · 7 min de leituraBundles and Multipacks in Product Feeds: How to List Them
How to list bundles and multipacks correctly in product feeds: is_bundle and multipack attributes, which GTIN to use, titles, images and matching prices.
26 de set. de 2026 · 7 min de leituraProduct Feed Glossary: Key Terms Every Store Should Know
A plain-English glossary of product feed terms: attributes, identifiers, Merchant Center and Meta concepts, feed formats, rules and the jargon of Shopping ads.
24 de set. de 2026 · 7 min de leituraOne Product Feed or Several? When to Split Your Catalog
When one product feed is enough and when to split into several: countries, languages, channels, catalog size and ownership, plus how to avoid duplicate…
23 de set. de 2026 · 8 min de leituraproduct_highlight and product_detail: Richer Feed Listings
How to use product_highlight and product_detail in Google product feeds to add key benefits and structured specifications, with formats, examples and limits.
22 de set. de 2026 · 7 min de leituraMerchant Center Misrepresentation: Causes and How to Recover
What a Merchant Center misrepresentation suspension means, the website and feed issues that often cause it, and a step-by-step way to fix them and…
21 de set. de 2026 · 7 min de leituraProduct Feeds for Handmade and Custom Products
How makers and small brands can list handmade, custom and made-to-order products in Google and Meta feeds: identifiers, brand, titles, images and delivery.