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Flux produits

Comment créer des flux produits pour Google Merchant Center et les catalogues Meta. Nous expliquons les champs obligatoires, les motifs de refus fréquents et comment garder stock et prix synchronisés. Les articles couvrent WooCommerce, Shopify et les boutiques qui ne peuvent exporter qu’un fichier CSV. Chaque guide présente des règles qui améliorent les flux : ignorer les articles en rupture, de meilleurs titres et des ajustements de prix. Nous expliquons aussi à quelle fréquence un flux doit se mettre à jour selon la taille de votre catalogue. Des flux produits propres, ce sont plus de produits approuvés et moins de surprises dans vos annonces.

Product Ratings in Google Shopping: How Review Stars Appear29 sept. 2026 · 8 min de lecture

Product Ratings in Google Shopping: How Review Stars Appear

How review stars reach Google Shopping: product ratings vs seller ratings, review feeds and aggregators, matching by GTIN, review policies and common blockers.

Unit Pricing in Product Feeds: Measures and Base Units29 sept. 2026 · 7 min de lecture

Unit Pricing in Product Feeds: Measures and Base Units

How unit pricing works in product feeds: unit_pricing_measure and base measure, supported units, when the law requires it, and common errors that break it.

Merchant Promotions in Google Shopping: Promotion Feeds29 sept. 2026 · 8 min de lecture

Merchant Promotions in Google Shopping: Promotion Feeds

How merchant promotions work in Google Shopping: offer types, promotion_id in your product feed, promotions feeds, review timing and common rejections.

Local Inventory Feeds: Show In-Store Stock in Google Ads29 sept. 2026 · 8 min de lecture

Local Inventory Feeds: Show In-Store Stock in Google Ads

How local inventory feeds work: linking stores, store codes, per-store availability and price, pickup options and mistakes that hide in-store products.

Preparing Your Product Feed for Black Friday and Peak Season29 sept. 2026 · 8 min de lecture

Preparing Your Product Feed for Black Friday and Peak Season

A practical plan to get your product feed ready for Black Friday and the holiday peak: sale prices, stock, refresh timing, labels and last-minute…

Marketplace Product Feeds: What Changes From Google Format28 sept. 2026 · 7 min de lecture

Marketplace Product Feeds: What Changes From Google Format

How marketplace product feeds differ from Google and Meta feeds: stricter categories, required attributes, stock and price sync, and reusing one data source.

Bundles and Multipacks in Product Feeds: How to List Them27 sept. 2026 · 7 min de lecture

Bundles and Multipacks in Product Feeds: How to List Them

How to list bundles and multipacks correctly in product feeds: is_bundle and multipack attributes, which GTIN to use, titles, images and matching prices.

Product Feed Glossary: Key Terms Every Store Should Know26 sept. 2026 · 7 min de lecture

Product Feed Glossary: Key Terms Every Store Should Know

A plain-English glossary of product feed terms: attributes, identifiers, Merchant Center and Meta concepts, feed formats, rules and the jargon of Shopping ads.

One Product Feed or Several? When to Split Your Catalog24 sept. 2026 · 7 min de lecture

One Product Feed or Several? When to Split Your Catalog

When one product feed is enough and when to split into several: countries, languages, channels, catalog size and ownership, plus how to avoid duplicate…

product_highlight and product_detail: Richer Feed Listings23 sept. 2026 · 8 min de lecture

product_highlight and product_detail: Richer Feed Listings

How to use product_highlight and product_detail in Google product feeds to add key benefits and structured specifications, with formats, examples and limits.

Merchant Center Misrepresentation: Causes and How to Recover22 sept. 2026 · 7 min de lecture

Merchant Center Misrepresentation: Causes and How to Recover

What a Merchant Center misrepresentation suspension means, the website and feed issues that often cause it, and a step-by-step way to fix them and…

Product Feeds for Handmade and Custom Products21 sept. 2026 · 7 min de lecture

Product Feeds for Handmade and Custom Products

How makers and small brands can list handmade, custom and made-to-order products in Google and Meta feeds: identifiers, brand, titles, images and delivery.

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