Produktové feedy
Jak vytvářet produktové feedy pro Google Merchant Center a katalogy Meta. Vysvětlujeme povinná pole, časté důvody zamítnutí a jak udržet sklad a ceny v souladu. Články se týkají WooCommerce, Shopify i obchodů, které umí exportovat jen soubor CSV. Každý návod ukazuje pravidla, která feedy zlepšují: vynechání položek, které nejsou skladem, lepší názvy a úpravy cen. Vysvětlujeme také, jak často by se měl feed aktualizovat podle velikosti katalogu. Čisté produktové feedy znamenají více schválených produktů a méně překvapení v reklamách.
6. 9. 2026 · Čtení: 8 minHow Often Should a Product Feed Update? A Practical Guide
How often to refresh a product feed and schedule Google and Meta fetches: daily, several times a day or hourly, depending on how fast…
5. 9. 2026 · Čtení: 8 minProduct Structured Data vs Product Feed: Do You Need Both?
How Product structured data on your pages and a product feed in Merchant Center work together, what each does, and why most stores should…
4. 9. 2026 · Čtení: 7 minHow to Write Product Descriptions for Shopping Feeds
How to write product feed descriptions that help matching and shoppers: structure, length, attributes to include, what to leave out and how to clean…
2. 9. 2026 · Čtení: 7 minMeta Catalog Errors: How to Fix Common Feed Issues
How to fix common Meta catalog errors from product feeds: missing fields, invalid prices, image problems, duplicate IDs, policy rejections and pixel matching.
1. 9. 2026 · Čtení: 8 minProduct Feeds for Dropshipping Stores: A Practical Guide
How dropshipping stores can build reliable product feeds from supplier data: stock sync, delivery times, rewritten titles, identifiers and store trust.
31. 8. 2026 · Čtení: 7 min12 Product Feed Mistakes That Quietly Cost You Sales
Twelve product feed mistakes that do not trigger errors but still cost clicks and sales, from vague titles and stale stock to weak images…
29. 8. 2026 · Čtení: 7 minFeed Plugin, Channel App or Feed Service: How to Choose
Compare ways to create product feeds: store plugins, platform channel apps, external feed services and manual files, by control, load, cost and maintenance.
28. 8. 2026 · Čtení: 8 minShipping in Product Feeds: Account Settings vs Attributes
How to give Google Shopping your shipping costs and delivery times: account shipping services versus the shipping attribute, weights, labels and handling.
27. 8. 2026 · Čtení: 8 minProduct Variants in Feeds: How item_group_id Works
How to handle variants in a product feed: one item per variant, a shared item_group_id, variant attributes, links, images and mistakes that cause mismatches.
25. 8. 2026 · Čtení: 8 minSupplemental Feeds in Merchant Center: When and How to Use
What supplemental feeds in Google Merchant Center are, how they override or add attributes by product ID, and when they beat changing your main…
24. 8. 2026 · Čtení: 8 minProduct Feed Checklist: 25 Checks Before You Submit
A practical product feed checklist for Google Merchant Center and Meta: account, data, prices, stock, images, links and refresh checks to run before submitting.
23. 8. 2026 · Čtení: 7 minCustom Labels in Product Feeds: A Practical Guide
How to use custom_label_0 to custom_label_4 in product feeds to split Shopping and Performance Max campaigns by margin, season, best sellers or price band.