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Produkt-Feeds

So erstellen Sie Produkt-Feeds für Google Merchant Center und Meta-Kataloge. Wir erklären die Pflichtfelder, häufige Ablehnungsgründe und wie Sie Bestand und Preise synchron halten. Artikel behandeln WooCommerce, Shopify und Shops, die nur eine CSV-Datei exportieren können. Jeder Ratgeber zeigt Regeln, die Feeds verbessern: nicht vorrätige Artikel überspringen, bessere Titel und Preisanpassungen. Wir erklären auch, wie oft ein Feed für Ihre Kataloggröße aktualisiert werden sollte. Saubere Produkt-Feeds bedeuten mehr freigegebene Produkte und weniger Überraschungen in Ihren Anzeigen.

Sale Prices in Product Feeds: sale_price and Effective Dates22.08.2026 · 8 Min. Lesezeit

Sale Prices in Product Feeds: sale_price and Effective Dates

How to show discounts correctly in product feeds with sale_price and sale_price_effective_date, avoid mismatches at sale start and end, and plan big promotions.

Multi-Country Product Feeds: Currency, Language and Prices21.08.2026 · 8 Min. Lesezeit

Multi-Country Product Feeds: Currency, Language and Prices

How to run product feeds for several countries: currencies, languages, tax, shipping and landing pages, and when one feed can serve more than one…

Meta Catalog Ads: What Your Product Feed Must Get Right20.08.2026 · 7 Min. Lesezeit

Meta Catalog Ads: What Your Product Feed Must Get Right

Meta catalog ads on Facebook and Instagram are only as good as the product feed behind them. Learn which feed fields, IDs and product…

Google Shopping Free Listings: How Small Stores Get Started19.08.2026 · 7 Min. Lesezeit

Google Shopping Free Listings: How Small Stores Get Started

How free product listings on Google work, what you need to appear, how they differ from Shopping ads, and how small stores get products…

google_product_category vs product_type: What to Use17.08.2026 · 8 Min. Lesezeit

google_product_category vs product_type: What to Use

The difference between google_product_category and product_type in a product feed, when to set each, and how to use product_type for campaign structure.

Product Feed Image Requirements for Google and Meta16.08.2026 · 8 Min. Lesezeit

Product Feed Image Requirements for Google and Meta

Image rules for product feeds on Google Shopping and Meta catalogs: sizes, formats, backgrounds, overlays, variant images and how to avoid rejected images.

Merchant Center Disapproved Products: Causes and Fixes15.08.2026 · 8 Min. Lesezeit

Merchant Center Disapproved Products: Causes and Fixes

The most common reasons Google Merchant Center disapproves products, how to read the diagnostics, and a practical order for fixing issues at the source.

XML vs CSV vs Google Sheets: Which Product Feed Format?13.08.2026 · 8 Min. Lesezeit

XML vs CSV vs Google Sheets: Which Product Feed Format?

Compare XML, CSV/TSV, Google Sheets and API product feeds: how each handles special characters, variants, updates and scale, and which fits your store.

GTIN, MPN and Brand: Product Identifiers in Feeds Explained12.08.2026 · 8 Min. Lesezeit

GTIN, MPN and Brand: Product Identifiers in Feeds Explained

What GTIN, MPN and brand mean in a product feed, when each is required, where to find them, and what to do for custom,…

How to Fix Price Mismatch Errors in Google Merchant Center11.08.2026 · 8 Min. Lesezeit

How to Fix Price Mismatch Errors in Google Merchant Center

Why Google Merchant Center reports price mismatches and how to fix them: tax, currency, variants, sale prices, caching, timing and dynamic pricing plugins.

Out-of-Stock Products in Your Feed: Keep, Mark or Remove?10.08.2026 · 8 Min. Lesezeit

Out-of-Stock Products in Your Feed: Keep, Mark or Remove?

Should sold-out products stay in your product feed? Compare keeping, marking and removing them, and learn how availability affects Google and Meta ads.

Product Feed Title Optimization: Formulas That Work09.08.2026 · 8 Min. Lesezeit

Product Feed Title Optimization: Formulas That Work

How to write product feed titles that match real searches: title formulas by category, word order, length, what to avoid and how to apply…

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