Feed di prodotti
Come creare feed di prodotti per Google Merchant Center e i cataloghi Meta. Spieghiamo i campi obbligatori, i motivi di rifiuto più comuni e come mantenere allineati disponibilità e prezzi. Gli articoli trattano WooCommerce, Shopify e i negozi che possono esportare solo un file CSV. Ogni guida mostra regole che migliorano i feed: saltare gli articoli esauriti, titoli migliori e adeguamenti dei prezzi. Spieghiamo anche ogni quanto un feed dovrebbe aggiornarsi in base alle dimensioni del catalogo. Feed di prodotti puliti significano più prodotti approvati e meno sorprese negli annunci.
22 ago 2026 · 8 min di letturaSale Prices in Product Feeds: sale_price and Effective Dates
How to show discounts correctly in product feeds with sale_price and sale_price_effective_date, avoid mismatches at sale start and end, and plan big promotions.
21 ago 2026 · 8 min di letturaMulti-Country Product Feeds: Currency, Language and Prices
How to run product feeds for several countries: currencies, languages, tax, shipping and landing pages, and when one feed can serve more than one…
20 ago 2026 · 7 min di letturaMeta Catalog Ads: What Your Product Feed Must Get Right
Meta catalog ads on Facebook and Instagram are only as good as the product feed behind them. Learn which feed fields, IDs and product…
19 ago 2026 · 7 min di letturaGoogle Shopping Free Listings: How Small Stores Get Started
How free product listings on Google work, what you need to appear, how they differ from Shopping ads, and how small stores get products…
17 ago 2026 · 8 min di letturagoogle_product_category vs product_type: What to Use
The difference between google_product_category and product_type in a product feed, when to set each, and how to use product_type for campaign structure.
16 ago 2026 · 8 min di letturaProduct Feed Image Requirements for Google and Meta
Image rules for product feeds on Google Shopping and Meta catalogs: sizes, formats, backgrounds, overlays, variant images and how to avoid rejected images.
15 ago 2026 · 8 min di letturaMerchant Center Disapproved Products: Causes and Fixes
The most common reasons Google Merchant Center disapproves products, how to read the diagnostics, and a practical order for fixing issues at the source.
13 ago 2026 · 8 min di letturaXML vs CSV vs Google Sheets: Which Product Feed Format?
Compare XML, CSV/TSV, Google Sheets and API product feeds: how each handles special characters, variants, updates and scale, and which fits your store.
12 ago 2026 · 8 min di letturaGTIN, MPN and Brand: Product Identifiers in Feeds Explained
What GTIN, MPN and brand mean in a product feed, when each is required, where to find them, and what to do for custom,…
11 ago 2026 · 8 min di letturaHow to Fix Price Mismatch Errors in Google Merchant Center
Why Google Merchant Center reports price mismatches and how to fix them: tax, currency, variants, sale prices, caching, timing and dynamic pricing plugins.
10 ago 2026 · 8 min di letturaOut-of-Stock Products in Your Feed: Keep, Mark or Remove?
Should sold-out products stay in your product feed? Compare keeping, marking and removing them, and learn how availability affects Google and Meta ads.
9 ago 2026 · 8 min di letturaProduct Feed Title Optimization: Formulas That Work
How to write product feed titles that match real searches: title formulas by category, word order, length, what to avoid and how to apply…