Flux produits
Comment créer des flux produits pour Google Merchant Center et les catalogues Meta. Nous expliquons les champs obligatoires, les motifs de refus fréquents et comment garder stock et prix synchronisés. Les articles couvrent WooCommerce, Shopify et les boutiques qui ne peuvent exporter qu’un fichier CSV. Chaque guide présente des règles qui améliorent les flux : ignorer les articles en rupture, de meilleurs titres et des ajustements de prix. Nous expliquons aussi à quelle fréquence un flux doit se mettre à jour selon la taille de votre catalogue. Des flux produits propres, ce sont plus de produits approuvés et moins de surprises dans vos annonces.
22 août 2026 · 8 min de lectureSale Prices in Product Feeds: sale_price and Effective Dates
How to show discounts correctly in product feeds with sale_price and sale_price_effective_date, avoid mismatches at sale start and end, and plan big promotions.
21 août 2026 · 8 min de lectureMulti-Country Product Feeds: Currency, Language and Prices
How to run product feeds for several countries: currencies, languages, tax, shipping and landing pages, and when one feed can serve more than one…
20 août 2026 · 7 min de lectureMeta Catalog Ads: What Your Product Feed Must Get Right
Meta catalog ads on Facebook and Instagram are only as good as the product feed behind them. Learn which feed fields, IDs and product…
19 août 2026 · 7 min de lectureGoogle Shopping Free Listings: How Small Stores Get Started
How free product listings on Google work, what you need to appear, how they differ from Shopping ads, and how small stores get products…
17 août 2026 · 8 min de lecturegoogle_product_category vs product_type: What to Use
The difference between google_product_category and product_type in a product feed, when to set each, and how to use product_type for campaign structure.
16 août 2026 · 8 min de lectureProduct Feed Image Requirements for Google and Meta
Image rules for product feeds on Google Shopping and Meta catalogs: sizes, formats, backgrounds, overlays, variant images and how to avoid rejected images.
15 août 2026 · 8 min de lectureMerchant Center Disapproved Products: Causes and Fixes
The most common reasons Google Merchant Center disapproves products, how to read the diagnostics, and a practical order for fixing issues at the source.
13 août 2026 · 8 min de lectureXML vs CSV vs Google Sheets: Which Product Feed Format?
Compare XML, CSV/TSV, Google Sheets and API product feeds: how each handles special characters, variants, updates and scale, and which fits your store.
12 août 2026 · 8 min de lectureGTIN, MPN and Brand: Product Identifiers in Feeds Explained
What GTIN, MPN and brand mean in a product feed, when each is required, where to find them, and what to do for custom,…
11 août 2026 · 8 min de lectureHow to Fix Price Mismatch Errors in Google Merchant Center
Why Google Merchant Center reports price mismatches and how to fix them: tax, currency, variants, sale prices, caching, timing and dynamic pricing plugins.
10 août 2026 · 8 min de lectureOut-of-Stock Products in Your Feed: Keep, Mark or Remove?
Should sold-out products stay in your product feed? Compare keeping, marking and removing them, and learn how availability affects Google and Meta ads.
9 août 2026 · 8 min de lectureProduct Feed Title Optimization: Formulas That Work
How to write product feed titles that match real searches: title formulas by category, word order, length, what to avoid and how to apply…