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Flux produits

Comment créer des flux produits pour Google Merchant Center et les catalogues Meta. Nous expliquons les champs obligatoires, les motifs de refus fréquents et comment garder stock et prix synchronisés. Les articles couvrent WooCommerce, Shopify et les boutiques qui ne peuvent exporter qu’un fichier CSV. Chaque guide présente des règles qui améliorent les flux : ignorer les articles en rupture, de meilleurs titres et des ajustements de prix. Nous expliquons aussi à quelle fréquence un flux doit se mettre à jour selon la taille de votre catalogue. Des flux produits propres, ce sont plus de produits approuvés et moins de surprises dans vos annonces.

Product Feeds for B2B and Wholesale Stores: What Works4 oct. 2026 · 7 min de lecture

Product Feeds for B2B and Wholesale Stores: What Works

How B2B and wholesale stores can use product feeds: public versus login prices, VAT, pack sizes, minimum orders, identifiers and which channels fit.

Product Feeds for Furniture and Home Goods Stores2 oct. 2026 · 7 min de lecture

Product Feeds for Furniture and Home Goods Stores

How furniture and home goods stores can build product feeds that work: variants, dimensions, materials, delivery times, bulky shipping and better titles.

Cost of Goods Sold in Product Feeds: Track Real Profit1 oct. 2026 · 7 min de lecture

Cost of Goods Sold in Product Feeds: Track Real Profit

How the cost_of_goods_sold attribute and margin labels help Shopping campaigns report and optimise for profit instead of revenue, with setup steps and pitfalls.

Feed Rules vs Fixing Store Data: Where to Make Changes1 oct. 2026 · 7 min de lecture

Feed Rules vs Fixing Store Data: Where to Make Changes

Should you fix product data in your store or change it with feed rules? A practical guide to where titles, prices, identifiers and labels…

Product Feeds for Bookshops: ISBN, Authors and Formats1 oct. 2026 · 8 min de lecture

Product Feeds for Bookshops: ISBN, Authors and Formats

How bookshops build product feeds that work: ISBNs as GTINs, titles with author and format, categories, used and rare books, covers and large catalogs.

UTM Tags in Product Feed Links: When and How to Track1 oct. 2026 · 8 min de lecture

UTM Tags in Product Feed Links: When and How to Track

Should product feed links carry UTM tags? How auto-tagging, tracking templates and feed URLs work together in Google and Meta, and the pitfalls to…

Products Missing From Your Product Feed? Causes and Fixes1 oct. 2026 · 8 min de lecture

Products Missing From Your Product Feed? Causes and Fixes

Why products go missing between your store, your product feed and Google or Meta, and a step-by-step way to find each missing item and…

Bing Shopping Feeds: Reusing Your Catalog for Microsoft Ads30 sept. 2026 · 8 min de lecture

Bing Shopping Feeds: Reusing Your Catalog for Microsoft Ads

How to get products into Microsoft Merchant Center for Bing Shopping: import from Google, feed URL or file upload, differences to check and common…

VAT and Tax in Product Feed Prices: Getting It Right30 sept. 2026 · 8 min de lecture

VAT and Tax in Product Feed Prices: Getting It Right

Should product feed prices include VAT? The rules by market, how B2B shops avoid price mismatches, reduced rates, multi-country feeds and a checklist.

Preorder and Backorder Products in Feeds: availability_date30 sept. 2026 · 8 min de lecture

Preorder and Backorder Products in Feeds: availability_date

How to list preorder and backorder products in Google and Meta feeds: availability values, availability_date, landing page rules and store settings that clash.

Availability Mismatch in Merchant Center: Causes and Fixes30 sept. 2026 · 8 min de lecture

Availability Mismatch in Merchant Center: Causes and Fixes

Why Google Merchant Center reports availability mismatches between your feed and product pages, how to find the cause and how to stop it from…

Pinterest Catalogs: How to Set Up a Product Feed30 sept. 2026 · 7 min de lecture

Pinterest Catalogs: How to Set Up a Product Feed

How to connect a product feed to Pinterest catalogs: account setup, required fields, reusing a Google-format feed, product groups and fixing ingestion errors.

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