Feed di prodotti
Come creare feed di prodotti per Google Merchant Center e i cataloghi Meta. Spieghiamo i campi obbligatori, i motivi di rifiuto più comuni e come mantenere allineati disponibilità e prezzi. Gli articoli trattano WooCommerce, Shopify e i negozi che possono esportare solo un file CSV. Ogni guida mostra regole che migliorano i feed: saltare gli articoli esauriti, titoli migliori e adeguamenti dei prezzi. Spieghiamo anche ogni quanto un feed dovrebbe aggiornarsi in base alle dimensioni del catalogo. Feed di prodotti puliti significano più prodotti approvati e meno sorprese negli annunci.
4 ott 2026 · 7 min di letturaProduct Feeds for B2B and Wholesale Stores: What Works
How B2B and wholesale stores can use product feeds: public versus login prices, VAT, pack sizes, minimum orders, identifiers and which channels fit.
2 ott 2026 · 7 min di letturaProduct Feeds for Furniture and Home Goods Stores
How furniture and home goods stores can build product feeds that work: variants, dimensions, materials, delivery times, bulky shipping and better titles.
1 ott 2026 · 7 min di letturaCost of Goods Sold in Product Feeds: Track Real Profit
How the cost_of_goods_sold attribute and margin labels help Shopping campaigns report and optimise for profit instead of revenue, with setup steps and pitfalls.
1 ott 2026 · 7 min di letturaFeed Rules vs Fixing Store Data: Where to Make Changes
Should you fix product data in your store or change it with feed rules? A practical guide to where titles, prices, identifiers and labels…
1 ott 2026 · 8 min di letturaProduct Feeds for Bookshops: ISBN, Authors and Formats
How bookshops build product feeds that work: ISBNs as GTINs, titles with author and format, categories, used and rare books, covers and large catalogs.
UTM Tags in Product Feed Links: When and How to Track
Should product feed links carry UTM tags? How auto-tagging, tracking templates and feed URLs work together in Google and Meta, and the pitfalls to…
1 ott 2026 · 8 min di letturaProducts Missing From Your Product Feed? Causes and Fixes
Why products go missing between your store, your product feed and Google or Meta, and a step-by-step way to find each missing item and…
30 set 2026 · 8 min di letturaBing Shopping Feeds: Reusing Your Catalog for Microsoft Ads
How to get products into Microsoft Merchant Center for Bing Shopping: import from Google, feed URL or file upload, differences to check and common…
30 set 2026 · 8 min di letturaVAT and Tax in Product Feed Prices: Getting It Right
Should product feed prices include VAT? The rules by market, how B2B shops avoid price mismatches, reduced rates, multi-country feeds and a checklist.
30 set 2026 · 8 min di letturaPreorder and Backorder Products in Feeds: availability_date
How to list preorder and backorder products in Google and Meta feeds: availability values, availability_date, landing page rules and store settings that clash.
30 set 2026 · 8 min di letturaAvailability Mismatch in Merchant Center: Causes and Fixes
Why Google Merchant Center reports availability mismatches between your feed and product pages, how to find the cause and how to stop it from…
30 set 2026 · 7 min di letturaPinterest Catalogs: How to Set Up a Product Feed
How to connect a product feed to Pinterest catalogs: account setup, required fields, reusing a Google-format feed, product groups and fixing ingestion errors.