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Produkt-Feeds

So erstellen Sie Produkt-Feeds für Google Merchant Center und Meta-Kataloge. Wir erklären die Pflichtfelder, häufige Ablehnungsgründe und wie Sie Bestand und Preise synchron halten. Artikel behandeln WooCommerce, Shopify und Shops, die nur eine CSV-Datei exportieren können. Jeder Ratgeber zeigt Regeln, die Feeds verbessern: nicht vorrätige Artikel überspringen, bessere Titel und Preisanpassungen. Wir erklären auch, wie oft ein Feed für Ihre Kataloggröße aktualisiert werden sollte. Saubere Produkt-Feeds bedeuten mehr freigegebene Produkte und weniger Überraschungen in Ihren Anzeigen.

Performance Max and Your Product Feed: What Really Matters20.09.2026 · 7 Min. Lesezeit

Performance Max and Your Product Feed: What Really Matters

How Performance Max campaigns use your product feed, which feed attributes shape results, and how to structure listing groups with product types and labels.

Product Feed Health Metrics: What to Monitor Every Week19.09.2026 · 7 Min. Lesezeit

Product Feed Health Metrics: What to Monitor Every Week

The product feed metrics worth tracking weekly: approval rate, fetch success, item counts, mismatches, identifier coverage and product-level performance.

Shopify vs WooCommerce Product Feeds: Key Differences17.09.2026 · 7 Min. Lesezeit

Shopify vs WooCommerce Product Feeds: Key Differences

How product feeds differ between Shopify and WooCommerce: data structure, variants, identifiers, taxes, markets, feed options and pitfalls on each platform.

Google Product XML Format Explained: RSS, Atom and g: Tags16.09.2026 · 8 Min. Lesezeit

Google Product XML Format Explained: RSS, Atom and g: Tags

How Google's product XML feed format works: the RSS 2.0 and Atom structure, the g: namespace, required elements, escaping, repeated fields and validation.

Migrating Your Store Without Breaking Product Feeds15.09.2026 · 8 Min. Lesezeit

Migrating Your Store Without Breaking Product Feeds

How to move to a new e-commerce platform without losing Shopping and catalog ads: keep product IDs, map URLs, rebuild feeds, test and switch…

Product Feed URL: Hosting, Access and Keeping It Reliable14.09.2026 · 7 Min. Lesezeit

Product Feed URL: Hosting, Access and Keeping It Reliable

How to host a product feed at a stable URL that Google and Meta can always fetch: file location, access protection, firewalls, caching, size…

Product Landing Pages: What Feed Links Must Lead To13.09.2026 · 8 Min. Lesezeit

Product Landing Pages: What Feed Links Must Lead To

What a product link in your feed must lead to: a working page for the exact product and variant, with matching price, stock and…

Which Products to Exclude from Your Feed and How to Do It12.09.2026 · 7 Min. Lesezeit

Which Products to Exclude from Your Feed and How to Do It

Which products to leave out of a product feed, from restricted and sold-out items to low-margin and hidden products, and how to exclude them…

Price Rules in Product Feeds: When and How to Adjust Prices10.09.2026 · 7 Min. Lesezeit

Price Rules in Product Feeds: When and How to Adjust Prices

When adjusting prices in a product feed makes sense, which rules are safe (rounding, currency, tax, channel pricing) and how to avoid mismatches with…

Apparel Product Feeds: Color, Size, Gender and Age Group09.09.2026 · 7 Min. Lesezeit

Apparel Product Feeds: Color, Size, Gender and Age Group

The attributes clothing and shoe stores need in product feeds: color, size, gender, age group, size system, variants and images, and how to avoid…

Product Feed Management for Agencies: Many Clients, One Process08.09.2026 · 7 Min. Lesezeit

Product Feed Management for Agencies: Many Clients, One Process

How agencies can manage product feeds for many client stores: onboarding audits, standard conventions, access, monitoring and who fixes what at the source.

Used and Refurbished Products in Feeds: Condition Done Right07.09.2026 · 7 Min. Lesezeit

Used and Refurbished Products in Feeds: Condition Done Right

How to list used and refurbished products in Google and Meta product feeds: the condition attribute, titles, identifiers, images and honest descriptions.

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