Feed di prodotti
Come creare feed di prodotti per Google Merchant Center e i cataloghi Meta. Spieghiamo i campi obbligatori, i motivi di rifiuto più comuni e come mantenere allineati disponibilità e prezzi. Gli articoli trattano WooCommerce, Shopify e i negozi che possono esportare solo un file CSV. Ogni guida mostra regole che migliorano i feed: saltare gli articoli esauriti, titoli migliori e adeguamenti dei prezzi. Spieghiamo anche ogni quanto un feed dovrebbe aggiornarsi in base alle dimensioni del catalogo. Feed di prodotti puliti significano più prodotti approvati e meno sorprese negli annunci.
20 set 2026 · 7 min di letturaPerformance Max and Your Product Feed: What Really Matters
How Performance Max campaigns use your product feed, which feed attributes shape results, and how to structure listing groups with product types and labels.
19 set 2026 · 7 min di letturaProduct Feed Health Metrics: What to Monitor Every Week
The product feed metrics worth tracking weekly: approval rate, fetch success, item counts, mismatches, identifier coverage and product-level performance.
17 set 2026 · 7 min di letturaShopify vs WooCommerce Product Feeds: Key Differences
How product feeds differ between Shopify and WooCommerce: data structure, variants, identifiers, taxes, markets, feed options and pitfalls on each platform.
16 set 2026 · 8 min di letturaGoogle Product XML Format Explained: RSS, Atom and g: Tags
How Google's product XML feed format works: the RSS 2.0 and Atom structure, the g: namespace, required elements, escaping, repeated fields and validation.
15 set 2026 · 8 min di letturaMigrating Your Store Without Breaking Product Feeds
How to move to a new e-commerce platform without losing Shopping and catalog ads: keep product IDs, map URLs, rebuild feeds, test and switch…
14 set 2026 · 7 min di letturaProduct Feed URL: Hosting, Access and Keeping It Reliable
How to host a product feed at a stable URL that Google and Meta can always fetch: file location, access protection, firewalls, caching, size…
13 set 2026 · 8 min di letturaProduct Landing Pages: What Feed Links Must Lead To
What a product link in your feed must lead to: a working page for the exact product and variant, with matching price, stock and…
12 set 2026 · 7 min di letturaWhich Products to Exclude from Your Feed and How to Do It
Which products to leave out of a product feed, from restricted and sold-out items to low-margin and hidden products, and how to exclude them…
10 set 2026 · 7 min di letturaPrice Rules in Product Feeds: When and How to Adjust Prices
When adjusting prices in a product feed makes sense, which rules are safe (rounding, currency, tax, channel pricing) and how to avoid mismatches with…
9 set 2026 · 7 min di letturaApparel Product Feeds: Color, Size, Gender and Age Group
The attributes clothing and shoe stores need in product feeds: color, size, gender, age group, size system, variants and images, and how to avoid…
8 set 2026 · 7 min di letturaProduct Feed Management for Agencies: Many Clients, One Process
How agencies can manage product feeds for many client stores: onboarding audits, standard conventions, access, monitoring and who fixes what at the source.
7 set 2026 · 7 min di letturaUsed and Refurbished Products in Feeds: Condition Done Right
How to list used and refurbished products in Google and Meta product feeds: the condition attribute, titles, identifiers, images and honest descriptions.