Flux produits
Comment créer des flux produits pour Google Merchant Center et les catalogues Meta. Nous expliquons les champs obligatoires, les motifs de refus fréquents et comment garder stock et prix synchronisés. Les articles couvrent WooCommerce, Shopify et les boutiques qui ne peuvent exporter qu’un fichier CSV. Chaque guide présente des règles qui améliorent les flux : ignorer les articles en rupture, de meilleurs titres et des ajustements de prix. Nous expliquons aussi à quelle fréquence un flux doit se mettre à jour selon la taille de votre catalogue. Des flux produits propres, ce sont plus de produits approuvés et moins de surprises dans vos annonces.
29 sept. 2026 · 8 min de lectureProduct Ratings in Google Shopping: How Review Stars Appear
How review stars reach Google Shopping: product ratings vs seller ratings, review feeds and aggregators, matching by GTIN, review policies and common blockers.
29 sept. 2026 · 7 min de lectureUnit Pricing in Product Feeds: Measures and Base Units
How unit pricing works in product feeds: unit_pricing_measure and base measure, supported units, when the law requires it, and common errors that break it.
29 sept. 2026 · 8 min de lectureMerchant Promotions in Google Shopping: Promotion Feeds
How merchant promotions work in Google Shopping: offer types, promotion_id in your product feed, promotions feeds, review timing and common rejections.
29 sept. 2026 · 8 min de lectureLocal Inventory Feeds: Show In-Store Stock in Google Ads
How local inventory feeds work: linking stores, store codes, per-store availability and price, pickup options and mistakes that hide in-store products.
29 sept. 2026 · 8 min de lecturePreparing Your Product Feed for Black Friday and Peak Season
A practical plan to get your product feed ready for Black Friday and the holiday peak: sale prices, stock, refresh timing, labels and last-minute…
28 sept. 2026 · 7 min de lectureMarketplace Product Feeds: What Changes From Google Format
How marketplace product feeds differ from Google and Meta feeds: stricter categories, required attributes, stock and price sync, and reusing one data source.
27 sept. 2026 · 7 min de lectureBundles and Multipacks in Product Feeds: How to List Them
How to list bundles and multipacks correctly in product feeds: is_bundle and multipack attributes, which GTIN to use, titles, images and matching prices.
26 sept. 2026 · 7 min de lectureProduct Feed Glossary: Key Terms Every Store Should Know
A plain-English glossary of product feed terms: attributes, identifiers, Merchant Center and Meta concepts, feed formats, rules and the jargon of Shopping ads.
24 sept. 2026 · 7 min de lectureOne Product Feed or Several? When to Split Your Catalog
When one product feed is enough and when to split into several: countries, languages, channels, catalog size and ownership, plus how to avoid duplicate…
23 sept. 2026 · 8 min de lectureproduct_highlight and product_detail: Richer Feed Listings
How to use product_highlight and product_detail in Google product feeds to add key benefits and structured specifications, with formats, examples and limits.
22 sept. 2026 · 7 min de lectureMerchant Center Misrepresentation: Causes and How to Recover
What a Merchant Center misrepresentation suspension means, the website and feed issues that often cause it, and a step-by-step way to fix them and…
21 sept. 2026 · 7 min de lectureProduct Feeds for Handmade and Custom Products
How makers and small brands can list handmade, custom and made-to-order products in Google and Meta feeds: identifiers, brand, titles, images and delivery.