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Feed di prodotti

Come creare feed di prodotti per Google Merchant Center e i cataloghi Meta. Spieghiamo i campi obbligatori, i motivi di rifiuto più comuni e come mantenere allineati disponibilità e prezzi. Gli articoli trattano WooCommerce, Shopify e i negozi che possono esportare solo un file CSV. Ogni guida mostra regole che migliorano i feed: saltare gli articoli esauriti, titoli migliori e adeguamenti dei prezzi. Spieghiamo anche ogni quanto un feed dovrebbe aggiornarsi in base alle dimensioni del catalogo. Feed di prodotti puliti significano più prodotti approvati e meno sorprese negli annunci.

Product Ratings in Google Shopping: How Review Stars Appear29 set 2026 · 8 min di lettura

Product Ratings in Google Shopping: How Review Stars Appear

How review stars reach Google Shopping: product ratings vs seller ratings, review feeds and aggregators, matching by GTIN, review policies and common blockers.

Unit Pricing in Product Feeds: Measures and Base Units29 set 2026 · 7 min di lettura

Unit Pricing in Product Feeds: Measures and Base Units

How unit pricing works in product feeds: unit_pricing_measure and base measure, supported units, when the law requires it, and common errors that break it.

Merchant Promotions in Google Shopping: Promotion Feeds29 set 2026 · 8 min di lettura

Merchant Promotions in Google Shopping: Promotion Feeds

How merchant promotions work in Google Shopping: offer types, promotion_id in your product feed, promotions feeds, review timing and common rejections.

Local Inventory Feeds: Show In-Store Stock in Google Ads29 set 2026 · 8 min di lettura

Local Inventory Feeds: Show In-Store Stock in Google Ads

How local inventory feeds work: linking stores, store codes, per-store availability and price, pickup options and mistakes that hide in-store products.

Preparing Your Product Feed for Black Friday and Peak Season29 set 2026 · 8 min di lettura

Preparing Your Product Feed for Black Friday and Peak Season

A practical plan to get your product feed ready for Black Friday and the holiday peak: sale prices, stock, refresh timing, labels and last-minute…

Marketplace Product Feeds: What Changes From Google Format28 set 2026 · 7 min di lettura

Marketplace Product Feeds: What Changes From Google Format

How marketplace product feeds differ from Google and Meta feeds: stricter categories, required attributes, stock and price sync, and reusing one data source.

Bundles and Multipacks in Product Feeds: How to List Them27 set 2026 · 7 min di lettura

Bundles and Multipacks in Product Feeds: How to List Them

How to list bundles and multipacks correctly in product feeds: is_bundle and multipack attributes, which GTIN to use, titles, images and matching prices.

Product Feed Glossary: Key Terms Every Store Should Know26 set 2026 · 7 min di lettura

Product Feed Glossary: Key Terms Every Store Should Know

A plain-English glossary of product feed terms: attributes, identifiers, Merchant Center and Meta concepts, feed formats, rules and the jargon of Shopping ads.

One Product Feed or Several? When to Split Your Catalog24 set 2026 · 7 min di lettura

One Product Feed or Several? When to Split Your Catalog

When one product feed is enough and when to split into several: countries, languages, channels, catalog size and ownership, plus how to avoid duplicate…

product_highlight and product_detail: Richer Feed Listings23 set 2026 · 8 min di lettura

product_highlight and product_detail: Richer Feed Listings

How to use product_highlight and product_detail in Google product feeds to add key benefits and structured specifications, with formats, examples and limits.

Merchant Center Misrepresentation: Causes and How to Recover22 set 2026 · 7 min di lettura

Merchant Center Misrepresentation: Causes and How to Recover

What a Merchant Center misrepresentation suspension means, the website and feed issues that often cause it, and a step-by-step way to fix them and…

Product Feeds for Handmade and Custom Products21 set 2026 · 7 min di lettura

Product Feeds for Handmade and Custom Products

How makers and small brands can list handmade, custom and made-to-order products in Google and Meta feeds: identifiers, brand, titles, images and delivery.

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