Produkt-Feeds
So erstellen Sie Produkt-Feeds für Google Merchant Center und Meta-Kataloge. Wir erklären die Pflichtfelder, häufige Ablehnungsgründe und wie Sie Bestand und Preise synchron halten. Artikel behandeln WooCommerce, Shopify und Shops, die nur eine CSV-Datei exportieren können. Jeder Ratgeber zeigt Regeln, die Feeds verbessern: nicht vorrätige Artikel überspringen, bessere Titel und Preisanpassungen. Wir erklären auch, wie oft ein Feed für Ihre Kataloggröße aktualisiert werden sollte. Saubere Produkt-Feeds bedeuten mehr freigegebene Produkte und weniger Überraschungen in Ihren Anzeigen.
29.09.2026 · 8 Min. LesezeitProduct Ratings in Google Shopping: How Review Stars Appear
How review stars reach Google Shopping: product ratings vs seller ratings, review feeds and aggregators, matching by GTIN, review policies and common blockers.
29.09.2026 · 7 Min. LesezeitUnit Pricing in Product Feeds: Measures and Base Units
How unit pricing works in product feeds: unit_pricing_measure and base measure, supported units, when the law requires it, and common errors that break it.
29.09.2026 · 8 Min. LesezeitMerchant Promotions in Google Shopping: Promotion Feeds
How merchant promotions work in Google Shopping: offer types, promotion_id in your product feed, promotions feeds, review timing and common rejections.
29.09.2026 · 8 Min. LesezeitLocal Inventory Feeds: Show In-Store Stock in Google Ads
How local inventory feeds work: linking stores, store codes, per-store availability and price, pickup options and mistakes that hide in-store products.
29.09.2026 · 8 Min. LesezeitPreparing Your Product Feed for Black Friday and Peak Season
A practical plan to get your product feed ready for Black Friday and the holiday peak: sale prices, stock, refresh timing, labels and last-minute…
28.09.2026 · 7 Min. LesezeitMarketplace Product Feeds: What Changes From Google Format
How marketplace product feeds differ from Google and Meta feeds: stricter categories, required attributes, stock and price sync, and reusing one data source.
27.09.2026 · 7 Min. LesezeitBundles and Multipacks in Product Feeds: How to List Them
How to list bundles and multipacks correctly in product feeds: is_bundle and multipack attributes, which GTIN to use, titles, images and matching prices.
26.09.2026 · 7 Min. LesezeitProduct Feed Glossary: Key Terms Every Store Should Know
A plain-English glossary of product feed terms: attributes, identifiers, Merchant Center and Meta concepts, feed formats, rules and the jargon of Shopping ads.
24.09.2026 · 7 Min. LesezeitOne Product Feed or Several? When to Split Your Catalog
When one product feed is enough and when to split into several: countries, languages, channels, catalog size and ownership, plus how to avoid duplicate…
23.09.2026 · 8 Min. Lesezeitproduct_highlight and product_detail: Richer Feed Listings
How to use product_highlight and product_detail in Google product feeds to add key benefits and structured specifications, with formats, examples and limits.
22.09.2026 · 7 Min. LesezeitMerchant Center Misrepresentation: Causes and How to Recover
What a Merchant Center misrepresentation suspension means, the website and feed issues that often cause it, and a step-by-step way to fix them and…
21.09.2026 · 7 Min. LesezeitProduct Feeds for Handmade and Custom Products
How makers and small brands can list handmade, custom and made-to-order products in Google and Meta feeds: identifiers, brand, titles, images and delivery.