Ροές προϊόντων
Πώς να δημιουργήσετε ροές προϊόντων για το Google Merchant Center και τους καταλόγους της Meta. Εξηγούμε τα υποχρεωτικά πεδία, τους συνήθεις λόγους απόρριψης και πώς να κρατάτε απόθεμα και τιμές συγχρονισμένα. Τα άρθρα καλύπτουν WooCommerce, Shopify και καταστήματα που μπορούν να εξάγουν μόνο αρχείο CSV. Κάθε οδηγός δείχνει κανόνες που βελτιώνουν τις ροές: παράλειψη προϊόντων εκτός αποθέματος, καλύτεροι τίτλοι και προσαρμογές τιμών. Εξηγούμε επίσης πόσο συχνά πρέπει να ενημερώνεται μια ροή ανάλογα με το μέγεθος του καταλόγου σας. Καθαρές ροές προϊόντων σημαίνουν περισσότερα εγκεκριμένα προϊόντα και λιγότερες εκπλήξεις στις διαφημίσεις σας.
20 Σεπ 2026 · 7 λεπτά ανάγνωσηςPerformance Max and Your Product Feed: What Really Matters
How Performance Max campaigns use your product feed, which feed attributes shape results, and how to structure listing groups with product types and labels.
19 Σεπ 2026 · 7 λεπτά ανάγνωσηςProduct Feed Health Metrics: What to Monitor Every Week
The product feed metrics worth tracking weekly: approval rate, fetch success, item counts, mismatches, identifier coverage and product-level performance.
17 Σεπ 2026 · 7 λεπτά ανάγνωσηςShopify vs WooCommerce Product Feeds: Key Differences
How product feeds differ between Shopify and WooCommerce: data structure, variants, identifiers, taxes, markets, feed options and pitfalls on each platform.
16 Σεπ 2026 · 8 λεπτά ανάγνωσηςGoogle Product XML Format Explained: RSS, Atom and g: Tags
How Google's product XML feed format works: the RSS 2.0 and Atom structure, the g: namespace, required elements, escaping, repeated fields and validation.
15 Σεπ 2026 · 8 λεπτά ανάγνωσηςMigrating Your Store Without Breaking Product Feeds
How to move to a new e-commerce platform without losing Shopping and catalog ads: keep product IDs, map URLs, rebuild feeds, test and switch…
14 Σεπ 2026 · 7 λεπτά ανάγνωσηςProduct Feed URL: Hosting, Access and Keeping It Reliable
How to host a product feed at a stable URL that Google and Meta can always fetch: file location, access protection, firewalls, caching, size…
13 Σεπ 2026 · 8 λεπτά ανάγνωσηςProduct Landing Pages: What Feed Links Must Lead To
What a product link in your feed must lead to: a working page for the exact product and variant, with matching price, stock and…
12 Σεπ 2026 · 7 λεπτά ανάγνωσηςWhich Products to Exclude from Your Feed and How to Do It
Which products to leave out of a product feed, from restricted and sold-out items to low-margin and hidden products, and how to exclude them…
10 Σεπ 2026 · 7 λεπτά ανάγνωσηςPrice Rules in Product Feeds: When and How to Adjust Prices
When adjusting prices in a product feed makes sense, which rules are safe (rounding, currency, tax, channel pricing) and how to avoid mismatches with…
9 Σεπ 2026 · 7 λεπτά ανάγνωσηςApparel Product Feeds: Color, Size, Gender and Age Group
The attributes clothing and shoe stores need in product feeds: color, size, gender, age group, size system, variants and images, and how to avoid…
8 Σεπ 2026 · 7 λεπτά ανάγνωσηςProduct Feed Management for Agencies: Many Clients, One Process
How agencies can manage product feeds for many client stores: onboarding audits, standard conventions, access, monitoring and who fixes what at the source.
7 Σεπ 2026 · 7 λεπτά ανάγνωσηςUsed and Refurbished Products in Feeds: Condition Done Right
How to list used and refurbished products in Google and Meta product feeds: the condition attribute, titles, identifiers, images and honest descriptions.