商品フィード
Google Merchant CenterとMetaカタログ向けの商品フィードの作り方。必須項目、よくある不承認の理由、在庫と価格を同期させる方法を解説します。WooCommerce、Shopify、CSVファイルしか出力できないストアを扱います。各ガイドでは、在庫切れ商品の除外、より良いタイトル、価格調整など、フィードを改善するルールを紹介します。カタログの規模に応じた更新頻度も説明します。きれいな商品フィードは、承認される商品を増やし、広告のトラブルを減らします。
2026/09/20 · 7分で読めますPerformance Max and Your Product Feed: What Really Matters
How Performance Max campaigns use your product feed, which feed attributes shape results, and how to structure listing groups with product types and labels.
2026/09/19 · 7分で読めますProduct Feed Health Metrics: What to Monitor Every Week
The product feed metrics worth tracking weekly: approval rate, fetch success, item counts, mismatches, identifier coverage and product-level performance.
2026/09/17 · 7分で読めますShopify vs WooCommerce Product Feeds: Key Differences
How product feeds differ between Shopify and WooCommerce: data structure, variants, identifiers, taxes, markets, feed options and pitfalls on each platform.
2026/09/16 · 8分で読めますGoogle Product XML Format Explained: RSS, Atom and g: Tags
How Google's product XML feed format works: the RSS 2.0 and Atom structure, the g: namespace, required elements, escaping, repeated fields and validation.
2026/09/15 · 8分で読めますMigrating Your Store Without Breaking Product Feeds
How to move to a new e-commerce platform without losing Shopping and catalog ads: keep product IDs, map URLs, rebuild feeds, test and switch…
2026/09/14 · 7分で読めますProduct Feed URL: Hosting, Access and Keeping It Reliable
How to host a product feed at a stable URL that Google and Meta can always fetch: file location, access protection, firewalls, caching, size…
2026/09/13 · 8分で読めますProduct Landing Pages: What Feed Links Must Lead To
What a product link in your feed must lead to: a working page for the exact product and variant, with matching price, stock and…
2026/09/12 · 7分で読めますWhich Products to Exclude from Your Feed and How to Do It
Which products to leave out of a product feed, from restricted and sold-out items to low-margin and hidden products, and how to exclude them…
2026/09/10 · 7分で読めますPrice Rules in Product Feeds: When and How to Adjust Prices
When adjusting prices in a product feed makes sense, which rules are safe (rounding, currency, tax, channel pricing) and how to avoid mismatches with…
2026/09/09 · 7分で読めますApparel Product Feeds: Color, Size, Gender and Age Group
The attributes clothing and shoe stores need in product feeds: color, size, gender, age group, size system, variants and images, and how to avoid…
2026/09/08 · 7分で読めますProduct Feed Management for Agencies: Many Clients, One Process
How agencies can manage product feeds for many client stores: onboarding audits, standard conventions, access, monitoring and who fixes what at the source.
2026/09/07 · 7分で読めますUsed and Refurbished Products in Feeds: Condition Done Right
How to list used and refurbished products in Google and Meta product feeds: the condition attribute, titles, identifiers, images and honest descriptions.