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Flux produits

Comment créer des flux produits pour Google Merchant Center et les catalogues Meta. Nous expliquons les champs obligatoires, les motifs de refus fréquents et comment garder stock et prix synchronisés. Les articles couvrent WooCommerce, Shopify et les boutiques qui ne peuvent exporter qu’un fichier CSV. Chaque guide présente des règles qui améliorent les flux : ignorer les articles en rupture, de meilleurs titres et des ajustements de prix. Nous expliquons aussi à quelle fréquence un flux doit se mettre à jour selon la taille de votre catalogue. Des flux produits propres, ce sont plus de produits approuvés et moins de surprises dans vos annonces.

Performance Max and Your Product Feed: What Really Matters20 sept. 2026 · 7 min de lecture

Performance Max and Your Product Feed: What Really Matters

How Performance Max campaigns use your product feed, which feed attributes shape results, and how to structure listing groups with product types and labels.

Product Feed Health Metrics: What to Monitor Every Week19 sept. 2026 · 7 min de lecture

Product Feed Health Metrics: What to Monitor Every Week

The product feed metrics worth tracking weekly: approval rate, fetch success, item counts, mismatches, identifier coverage and product-level performance.

Shopify vs WooCommerce Product Feeds: Key Differences17 sept. 2026 · 7 min de lecture

Shopify vs WooCommerce Product Feeds: Key Differences

How product feeds differ between Shopify and WooCommerce: data structure, variants, identifiers, taxes, markets, feed options and pitfalls on each platform.

Google Product XML Format Explained: RSS, Atom and g: Tags16 sept. 2026 · 8 min de lecture

Google Product XML Format Explained: RSS, Atom and g: Tags

How Google's product XML feed format works: the RSS 2.0 and Atom structure, the g: namespace, required elements, escaping, repeated fields and validation.

Migrating Your Store Without Breaking Product Feeds15 sept. 2026 · 8 min de lecture

Migrating Your Store Without Breaking Product Feeds

How to move to a new e-commerce platform without losing Shopping and catalog ads: keep product IDs, map URLs, rebuild feeds, test and switch…

Product Feed URL: Hosting, Access and Keeping It Reliable14 sept. 2026 · 7 min de lecture

Product Feed URL: Hosting, Access and Keeping It Reliable

How to host a product feed at a stable URL that Google and Meta can always fetch: file location, access protection, firewalls, caching, size…

Product Landing Pages: What Feed Links Must Lead To13 sept. 2026 · 8 min de lecture

Product Landing Pages: What Feed Links Must Lead To

What a product link in your feed must lead to: a working page for the exact product and variant, with matching price, stock and…

Which Products to Exclude from Your Feed and How to Do It12 sept. 2026 · 7 min de lecture

Which Products to Exclude from Your Feed and How to Do It

Which products to leave out of a product feed, from restricted and sold-out items to low-margin and hidden products, and how to exclude them…

Price Rules in Product Feeds: When and How to Adjust Prices10 sept. 2026 · 7 min de lecture

Price Rules in Product Feeds: When and How to Adjust Prices

When adjusting prices in a product feed makes sense, which rules are safe (rounding, currency, tax, channel pricing) and how to avoid mismatches with…

Apparel Product Feeds: Color, Size, Gender and Age Group9 sept. 2026 · 7 min de lecture

Apparel Product Feeds: Color, Size, Gender and Age Group

The attributes clothing and shoe stores need in product feeds: color, size, gender, age group, size system, variants and images, and how to avoid…

Product Feed Management for Agencies: Many Clients, One Process8 sept. 2026 · 7 min de lecture

Product Feed Management for Agencies: Many Clients, One Process

How agencies can manage product feeds for many client stores: onboarding audits, standard conventions, access, monitoring and who fixes what at the source.

Used and Refurbished Products in Feeds: Condition Done Right7 sept. 2026 · 7 min de lecture

Used and Refurbished Products in Feeds: Condition Done Right

How to list used and refurbished products in Google and Meta product feeds: the condition attribute, titles, identifiers, images and honest descriptions.

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