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BNবাংলাProduktové feedy
Jak vytvářet produktové feedy pro Google Merchant Center a katalogy Meta. Vysvětlujeme povinná pole, časté důvody zamítnutí a jak udržet sklad a ceny v souladu. Články se týkají WooCommerce, Shopify i obchodů, které umí exportovat jen soubor CSV. Každý návod ukazuje pravidla, která feedy zlepšují: vynechání položek, které nejsou skladem, lepší názvy a úpravy cen. Vysvětlujeme také, jak často by se měl feed aktualizovat podle velikosti katalogu. Čisté produktové feedy znamenají více schválených produktů a méně překvapení v reklamách.
20. 9. 2026 · Čtení: 7 minPerformance Max and Your Product Feed: What Really Matters
How Performance Max campaigns use your product feed, which feed attributes shape results, and how to structure listing groups with product types and labels.
19. 9. 2026 · Čtení: 7 minProduct Feed Health Metrics: What to Monitor Every Week
The product feed metrics worth tracking weekly: approval rate, fetch success, item counts, mismatches, identifier coverage and product-level performance.
17. 9. 2026 · Čtení: 7 minShopify vs WooCommerce Product Feeds: Key Differences
How product feeds differ between Shopify and WooCommerce: data structure, variants, identifiers, taxes, markets, feed options and pitfalls on each platform.
16. 9. 2026 · Čtení: 8 minGoogle Product XML Format Explained: RSS, Atom and g: Tags
How Google's product XML feed format works: the RSS 2.0 and Atom structure, the g: namespace, required elements, escaping, repeated fields and validation.
15. 9. 2026 · Čtení: 8 minMigrating Your Store Without Breaking Product Feeds
How to move to a new e-commerce platform without losing Shopping and catalog ads: keep product IDs, map URLs, rebuild feeds, test and switch…
14. 9. 2026 · Čtení: 7 minProduct Feed URL: Hosting, Access and Keeping It Reliable
How to host a product feed at a stable URL that Google and Meta can always fetch: file location, access protection, firewalls, caching, size…
13. 9. 2026 · Čtení: 8 minProduct Landing Pages: What Feed Links Must Lead To
What a product link in your feed must lead to: a working page for the exact product and variant, with matching price, stock and…
12. 9. 2026 · Čtení: 7 minWhich Products to Exclude from Your Feed and How to Do It
Which products to leave out of a product feed, from restricted and sold-out items to low-margin and hidden products, and how to exclude them…
10. 9. 2026 · Čtení: 7 minPrice Rules in Product Feeds: When and How to Adjust Prices
When adjusting prices in a product feed makes sense, which rules are safe (rounding, currency, tax, channel pricing) and how to avoid mismatches with…
9. 9. 2026 · Čtení: 7 minApparel Product Feeds: Color, Size, Gender and Age Group
The attributes clothing and shoe stores need in product feeds: color, size, gender, age group, size system, variants and images, and how to avoid…
8. 9. 2026 · Čtení: 7 minProduct Feed Management for Agencies: Many Clients, One Process
How agencies can manage product feeds for many client stores: onboarding audits, standard conventions, access, monitoring and who fixes what at the source.
7. 9. 2026 · Čtení: 7 minUsed and Refurbished Products in Feeds: Condition Done Right
How to list used and refurbished products in Google and Meta product feeds: the condition attribute, titles, identifiers, images and honest descriptions.