Produkt-Feeds
So erstellen Sie Produkt-Feeds für Google Merchant Center und Meta-Kataloge. Wir erklären die Pflichtfelder, häufige Ablehnungsgründe und wie Sie Bestand und Preise synchron halten. Artikel behandeln WooCommerce, Shopify und Shops, die nur eine CSV-Datei exportieren können. Jeder Ratgeber zeigt Regeln, die Feeds verbessern: nicht vorrätige Artikel überspringen, bessere Titel und Preisanpassungen. Wir erklären auch, wie oft ein Feed für Ihre Kataloggröße aktualisiert werden sollte. Saubere Produkt-Feeds bedeuten mehr freigegebene Produkte und weniger Überraschungen in Ihren Anzeigen.
20.09.2026 · 7 Min. LesezeitPerformance Max and Your Product Feed: What Really Matters
How Performance Max campaigns use your product feed, which feed attributes shape results, and how to structure listing groups with product types and labels.
19.09.2026 · 7 Min. LesezeitProduct Feed Health Metrics: What to Monitor Every Week
The product feed metrics worth tracking weekly: approval rate, fetch success, item counts, mismatches, identifier coverage and product-level performance.
17.09.2026 · 7 Min. LesezeitShopify vs WooCommerce Product Feeds: Key Differences
How product feeds differ between Shopify and WooCommerce: data structure, variants, identifiers, taxes, markets, feed options and pitfalls on each platform.
16.09.2026 · 8 Min. LesezeitGoogle Product XML Format Explained: RSS, Atom and g: Tags
How Google's product XML feed format works: the RSS 2.0 and Atom structure, the g: namespace, required elements, escaping, repeated fields and validation.
15.09.2026 · 8 Min. LesezeitMigrating Your Store Without Breaking Product Feeds
How to move to a new e-commerce platform without losing Shopping and catalog ads: keep product IDs, map URLs, rebuild feeds, test and switch…
14.09.2026 · 7 Min. LesezeitProduct Feed URL: Hosting, Access and Keeping It Reliable
How to host a product feed at a stable URL that Google and Meta can always fetch: file location, access protection, firewalls, caching, size…
13.09.2026 · 8 Min. LesezeitProduct Landing Pages: What Feed Links Must Lead To
What a product link in your feed must lead to: a working page for the exact product and variant, with matching price, stock and…
12.09.2026 · 7 Min. LesezeitWhich Products to Exclude from Your Feed and How to Do It
Which products to leave out of a product feed, from restricted and sold-out items to low-margin and hidden products, and how to exclude them…
10.09.2026 · 7 Min. LesezeitPrice Rules in Product Feeds: When and How to Adjust Prices
When adjusting prices in a product feed makes sense, which rules are safe (rounding, currency, tax, channel pricing) and how to avoid mismatches with…
09.09.2026 · 7 Min. LesezeitApparel Product Feeds: Color, Size, Gender and Age Group
The attributes clothing and shoe stores need in product feeds: color, size, gender, age group, size system, variants and images, and how to avoid…
08.09.2026 · 7 Min. LesezeitProduct Feed Management for Agencies: Many Clients, One Process
How agencies can manage product feeds for many client stores: onboarding audits, standard conventions, access, monitoring and who fixes what at the source.
07.09.2026 · 7 Min. LesezeitUsed and Refurbished Products in Feeds: Condition Done Right
How to list used and refurbished products in Google and Meta product feeds: the condition attribute, titles, identifiers, images and honest descriptions.